Consumers are led through a flow where the group buy is initiated, friends are selected, contributions are tracked, and finally the gift is provided.
Early testing and data from eBay Group Gifts has shown a significant increase in average ticket price. That is, the average sale price of an item.
With social commerce exploding, timing couldn’t be better for The Gifts Project. The obvious question is will they be able to scale their business? Time will tell of course, but it certainly feels the stars are beginning to align for them. Now there’s only that pesky little thing called ‘execution’.
via techcrunch.com
