The $700 Million Yogurt Startup - Forbes

Just a few of the millions that go out every day.

In a scant four years, Hamdi Ulukaya has built something that even Silicon Valley types should covet: a $700 million business that’s profitable, dominant and growing at a furious clip.

Even more incredible: Ulukaya makes yogurt.  YOGURT. The stuff comprised of milk and culture.  This is the ancient food that must be produced, packaged and shipped to grocery store chains who, if they feel like stocking their shelves, finally disseminate it to consumers.  It’s perishable (like software rot, but worse).  And the yogurt market is competitive, stocked with old stalwarts such as Yoplait, Dannon and Fage, the king of Greek yogurt before Ulukaya showed up.

via forbes.com

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On cigarette packages, QR codes reveal a nearby place to smoke | Springwise

On cigarette packages, QR codes reveal a nearby place to smoke

Ronhill has begun to use QR codes on its cigarette packaging to help consumers find a nearby place to smoke.

8th September 2011 in Lifestyle & Leisure.

via springwise.com

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The Case for Humanizing Business | Social Media Blog by Michael Brito

Social media has succeeded by being more human.

Social media succeeded by abandoning the traditional mindset and assumptions of our machine-based organizations, and instead embracing ideas that are much more consistent with what it means to be human. In social media, relationships matter. So does trust. So do things like meaning, humor, transparency, authenticity, and creativity. Social media is built on the principle that control is a thing of the past, and that the results you get are not always the ones that you were seeking when you started. Those principles are much more aligned with what it means to be human, than with what makes machines work well. That is fundamentally why social media has been so explosive. We like being human. We can’t help it. When we get access to something that lets more of our humanity come out, we are drawn to it. That is why we are flocking to social media.

via britopian.com

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Building Better Software Through Collaboration: Whose Job Is It, Anyway? - Smashing Magazine

how do we break down the artificial walls that keep us from creating great things together? How can organizations foster environments that encourage natural, unforced collaboration?

There are no quick fixes, but these are far from insurmountable problems. I propose the following five-level hierarchy as a solution:

There are no shortcuts to breaking down silos. You can’t fix the environment if the organization doesn’t understand the problem. You can’t improve the development process if the right environment doesn’t exist to enable healthy guidelines. You have to climb the pyramid brick by brick to the ultimate goal: better software through true collaboration.

Let’s look at each of these levels.

via uxdesign.smashingmagazine.com

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The proliferation of #mobile platforms | asymco

Amazon’s entry is only rumored but I think the description of it is detailed enough to be credible. The day after the scoop with Amazon, Baidu announced the Yi platform. Baidu is the sixth most visited site in the world, so it’s not a bit player and it makes as much sense for Baidu to have a mobile platform as it does for Google.

via asymco.com

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Why your viral video never went viral - iMediaConnection.com

Don't take yourself too seriously. Use humor, but ensure that the humor supports your brand. Humor is very personal, and in order for most things to be funny, it will usually push the edges of NSFW (not safe for work) -- and if you don't know that acronym then you should definitely not be judging whether something is funny).

Don't do creative by committee. If you want a viral video effort to work, you must free the hands of your agency from company politics.

Be aware that it might backfire. Inform those in the company that it may generate a lot of chatter, which is not always bad.

Don't get discouraged. If one viral video fails, get up and make another one.

via imediaconnection.com

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New Moontoast eBook on Facebook Commerce for Brands (#Infographic) | Social Commerce Today

Moontoast, one of the leading social commerce platforms working with retailers, publishers, musicians and celebrities has just published a new, useful and insightful e-book on Facebook commerce for brands.

It’s most definitely worth a download – from here (free) – as it contains some of the smartest advice we’ve found on f-commerce to date.  We think the smartest way for brands to understand Facebook and Facebook Commerce is as fan-media and fan-sales; Moontoast’s e-book provides invaluable insight for doing precisely that – and for creating an army of ‘super fans‘ (brilliant concept) who buy and advocate more and more often.

via socialcommercetoday.com

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Facebook Just Bowed Out of the Check-In War With Foursquare | Betabeat — News, gossip and intel from Silicon Alley 2.0.

Image of Foursquare's board via Fortune

While some folks might attribute the rumbling feeling that hit New York this afternoon to a 5.9 earthquake in Virginia, Betabeat now knows better. It was the tectonic reverberations of defeat, as Facebook quietly phased out the Places feature of its mobile app which everyone was screaming for months would kill Foursquare.

via betabeat.com

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How Speech Recognition Is Changing Our World [#INFOGRAPHIC]

via mashable.com

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Mobile patent lawsuits #infographic

Mike Bostock visualizes mobile patent lawsuits, improving on a graphic from Thomson Reuters that wasn't so good. Dashed lines are resolved suits and green ones are licenses to the company.

via flowingdata.com

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Turkish bank earns 500k fans by offering Facebook games #Akbank

by Jenny Ng, Posted Aug 16th 2011 7:15PM

These days, many companies are turning to Facebook games as a way of connecting with and building their audience (e.g. Channel 4's Beauty Town). But one pioneering company, a Turkish bank called Akbank, is really throwing themselves into their official Facebook page.

As of this writing, Akbank's Facebook page has 508,397 fans. The bank itself has 913 branches serving 8 million customers, and they've been managing a total of 15 social media accounts between Facebook, Twitter, and YouTube. They've also created 5 Facebook applications, some of which, are games promoting their brand.

One of these games, Kur Yönet, which translates into "Manage the Exchange Rate", allows users to build a virtual factory that involves everything from production to marketing to R&D. All banking, of course, is handled by the Akbank branch within the game.

Another game, Kırmızı'nın Peşinde or "Pursuit of the Orange", is based on Pac-Man and comes with a super dramatic game trailer. Your characters run around each level collecting personal needs (e.g. education, vacation, home renovations). Ads are shown in-between level changes.

Aside from these two, there's also been a music trivia page offering free concert tickets that was targeted at the youth, a gift cards giveaway page on applying for personal loans, and another trivia game involving current events in Turkish history that later tells players how much money they could've made if only they opened a Cumulative Mutual Fund account on a certain date. These are all a bit of a stretch, but Akbank seems completely devoted to pushing their brand, wherever, whenever, and however possible. Moreover, it appears that all their efforts have paid off.

[Source: The Financial Brand]

Bookmark this site!

Tags: akbank, Kur Yönet, Sosyal Medya

via blog.games.com

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Google to Acquire Motorola Mobility - Google Investor Relations

Google Inc. (NASDAQ: GOOG) and Motorola Mobility Holdings, Inc. (NYSE: MMI) today announced that they have entered into a definitive agreement under which Google will acquire Motorola Mobility for $40.00 per share in cash, or a total of about $12.5 billion, a premium of 63% to the closing price of Motorola Mobility shares on Friday, August 12, 2011. The transaction was unanimously approved by the boards of directors of both companies.

The acquisition of Motorola Mobility, a dedicated Android partner, will enable Google to supercharge the Android ecosystem and will enhance competition in mobile computing. Motorola Mobility will remain a licensee of Android and Android will remain open. Google will run Motorola Mobility as a separate business.

via investor.google.com

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LinkedIn opts 100 million users into sharing private information within advertisements - Yahoo! News

In order to opt out of social advertising, the LinkedIn user has to take four steps to escape third-party advertisements:

Hover over the user name in the top right hand corner of any LinkedIn page and click ‘Settings’. On the Settings page, click ‘Account’. On the Account tab, click ‘Manage Social Advertising’. Uncheck the box next to “LinkedIn may use my name, photo in social advertising.” and click the save button.

via news.yahoo.com

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BankSimple Announces Funding & Partnerships to Launch Real-Time Banking Platform

BankSimple, the highly anticipated web-only bank being built with an emphasis on user experience and no fees, is getting closer to launching, the company said today. CEO Joshua Reich put up a blog post this afternoon announcing that BankSimple has secured partnerships with VISA, Barcorp and other institutions to enable its customers to get transaction rewards and have their deposits FDIC insured. Additionally, the company announced that it has grown its venture capital war-chest from $3.1 million to $13.1 million. The company is testing its products now and says it will launch within the year.

via readwriteweb.com

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Gartner's Hype Cycle places #NFC at 'Peak of Inflated Expectations' • NFC World

ON TOP OF THE WORLD? Gartner puts NFC payments right at the top of its hype curve, facing an uncomfortable slide into consumer and industry disillusionment. Hold on tight! Click to enlarge.

"Mobile technologies continue to be part of most of our clients' short- and long-range plans and are present on this Hype Cycle in the form of media tablets, NFC payments, QR codes and color codes, mobile application stores and location-aware applications," Fenn adds.

via nearfieldcommunicationsworld.com

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How #Visa Plans To Dominate #Mobile #Payments, Create The Digital Wallet And More | TechCrunch

Creating the digital wallet, both on the mobile and web platforms, is no easy task. Visa has a name for itself in the credit card industry but the fact is that the brand still has to attach innovation to itself in order for people to take these products seriously. Perhaps that’s one of the reasons why Google’s Mobile Wallet news created waves, even though NFC technology is in its early stages.

Visa competitor American Express is also working hard to innovate both at the large retailer level, as well as among smaller retailers, with GoSocial.

While Visa, American Express and others are looking to capitalize on the changes taking place in the payments industry, it is a challenging effort. Local commerce is a big part of this, and everyone is trying to find a way to close the redemption loop. But e-commerce, amongst larger retailers, is also a multi-billion dollar market that Visa hopes to continue to play in with products like a digital wallet. And in-store payments, whether that be through NFC, Square or others, represent another market.

I’ve been talking to a number of executives of payments companies and founders of innovative payments startups, and while their objectives are different, they all seem to agree on one thing. It’s early and there is still much more innovation were going to see in the next few years in the online and mobile payments space.

---

via techcrunch.com

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Why Most #Facebook #Marketing Doesn't Work

A big secret of Facebook marketing is that it is easy and cheap to drive promotions using ads targeted only at your fans that link to landing tabs that deliver the offer and encourage fans to share to their newsfeed.

A brand on Facebook should be like a casual friend or neighbor and not try to suck people into heavy levels of interaction. What do you do with a friend? Comment on their photos, like their status, vote on their outfit. These types of interactions take seconds, not minutes, and definitely not hours.

A brand on Facebook should offer their users regularly updated, simple to interact with engagement features. Each of the engagement apps should be fully branded, and run in a separate tab with traffic driven from wall posts, newsfeed and Facebook ad units to increase engagement. Start with a personality quiz. Then two weeks later put up a poll. Then try a trivia app. For special events, put up a gifting app for Valentine's Day, or for the holiday season, a holiday song card.

via readwriteweb.com

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The Changing Face of Corporate Facebook Landing Pages

As businesses get more involved in using social media, they are starting to redo their landing pages, or places where you enter their ecosystems on Facebook, Twitter et al. We were reminded by this post by my colleague Paul Gillin that it could be a good time to brush up on your Facebook Markup Language and other techniques to not just pretty up the place, but provide solid information as well as calls to action for your visitors.

via readwriteweb.com

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Older People Not Using Smartphones or Digital Media

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New #Android #virus secretly records phone calls - #mobile #security

A new Trojan virus that targets Android smartphones covertly records users' phone calls. Unfortunately, this malicious software is just one part of a new trend in hacking that targets Android and Apple iOS devices.

A new Android virus records users’ phone calls without their knowledge, reports Network World.

via digitaltrends.com

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#Facebook Officially Launches #Ads #API, Opening Efficient Ad Management Tool Development

Facebook today announced the official launch of Ads API, which allows developers to create tools and services that programmatically create, buy, and manage Facebook ad campaigns. The Ads API had been in limited private beta since late 2009, and has been used by brands via third-party providers to run and optimize multi-million dollar ad campaigns too complex to conducted through Facebook’s self-serve ad tool.

Developers can now apply to join the program, which may lead to the rise of many new Ads API tool and service providers. The influx might create new small acquisition targets for Page management companies, or commodify ads management, with an economy tier of tools and services emerging to serve smaller advertisers. Alternatively it might lead Page management companies to build ads products and services in-house, slowing the recent wave of consolidation between the two industries.

via insidefacebook.com

finally..

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Flixmaster makes HTML5 video interactive — Online Video News

Founder Cameron McCaddon, who previously worked in casual and online gaming, said the startup wanted to make sure from the beginning that it would be “really, really easy to use.” Hence the drag-and-drop interface. But if a user wanted to get more creative in building an interactive storyline, Flixmaster offers more advanced customization if needed.

via gigaom.com

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Farewell Flash? Adobe Launches HTML5 Web Animations Tool "Adobe Edge"

Adobe's Support for HTML5 Continues with Edge

"HTML5 is an opportunity for Adobe," explains Devin Fernandez, Group Product Manager for Adobe's Web Pro Segment, "that's not to say there aren't opportunities for Flash." He contends that Flash will continue to push forward, and, as we have reported previously, it will focus on areas that HTML5 cannot yet address as well - like 3D gaming for example. (Although even there, HTML5 is making inroads.)

Still, with HTML5 being a relatively new technology, it doesn't today deliver a consistent experience across the widest range of devices and browsers. For example, Windows XP, which even to Microsoft's own chagrin remains a fairly popular computer operating system, can only run up to Internet Explorer 8. That means it can't take advantage of the many major leaps in terms of HTML5 support introduced in IE 9.

In other words, Adobe believes Flash still has a solid future here on the Web for some time. But when the Web is ready for an entirely Flash-free existence, this is surely Adobe's plan for maintaining its relevance among the creative professionals crowd, including developers and designers alike.

via readwriteweb.com

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The fight gets technical: mobile apps vs. mobile sites | Econsultancy

To cover all bases, it is important to recognise that consumers are not using these channels in a mutually exclusive manner. They are using both native applications and browser-based apps, so the best strategy is to develop both types. 

The decision to invest in an app or in a mobile website depends on the company’s target audience and the functionality of the app. Companies also need to consider time, budget and resources to develop each solution.

Native, web or hybrid mobile app development?

Source: Worklight

An inherent trade-off

Source: Worklight

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To Spread Your Brand On #Facebook, Don't Target Your Fans--Target Their Friends | Fast Company

ComScore recently released a white paper based on the data that shows why brands should focus more on the friends of their fans, and engage the most hardcore users with interactions that will ripple throughout their network's newsfeed. The data was collected through a massive survey of privacy-flouting Facebookers who volunteered to have their complete Internet behavior vigorously tracked. Here's the key stat, as far as marketers are concerned: A meager 16% of company messages reach users in a given week, largely because the Facebook newsfeed usually only displays popular posts and few fans go to the brand's page on a regular basis.

The solution is to reach friends of fans through messages that are shareable, and promotions that require voting, checking in, or other interactivity. "Friends of fans represent about the most untapped potential in Facebook marketing," says ComScore VP of Marketing Solutions, Graham Mudd. For example, Starbucks's impressive 23 million fans pales in comparison to the number of friends of those same fans: 670 million. In other words, for popular brands, the friends of fans represents "a very large proportion of the Facebook universe."

ComScore's research finds a high degree of similarity between the tastes of friends. As a result, brand impressions of friends account for nearly double of what can be achieved from marketing to fans alone

via fastcompany.com

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Confident Technologies Unveils New Mobile Authentication Technology

Confident Technologies Unveils New Mobile Authentication Technology
source Payments News - from Glenbrook Partners
via feedly

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Internet #Strategy Briefing | Econsultancy #ux #crm #scrm #free #mobile

Downloads

• Internet Strategy Briefing (1.4 MB PDF)

Econsultancy’s 46-page Internet Marketing Strategy Briefing, which is is free to download, covers some the most significant online trends and is recommended reading for anyone interested in digital marketing strategy.

The report, which includes case studies and examples of best practice, includes sections on customer centricity, channel diversification, data, social media and content strategy.  

via econsultancy.com

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Led by #LinkedIn, Social Recruiting Continues to Grow [#Infographic]

via readwriteweb.com

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ING Bank runs Group-Buy Deal to Acquire New Customers [Screenshots] | Social Commerce Today

So it looks like the financial services industry has got the social commerce bug.  Yesterday we covered Amex’s innovative open-graph powered Link-Like-Love rewards program that offers personalized rewards based on Facebook Likes and activity, and today ING bank (Canada) is running a group-buy deal to acquire new customers on dealoftheday.com.

via socialcommercetoday.com

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Jobs for Data Scientists Explode Across The Market

In what's likely just the beginning of a long-term story, job listings indexed by employment search engine Indeed.com indicate that market demand for data scientists and people capable of working with "big data" took a huge leap over the last year. David Smith of Revolution Analytics performed several related queries and posted the results today on his company's blog.

The most common definition of "big data" is datasets that grow so large that they become awkward to work with using on-hand database management tools, such as Excel. It's a soft term and is super trendy right now - but that doesn't mean the trend's not big and real.

via readwriteweb.com

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‪American Express: Link, Like, Love Demo‬‏ - YouTube #amex #video #scrm

via youtube.com

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Kidfographics: #Infographic: Cisma // B2Ten/Canadian Sport for Life 'Recess' on Vimeo

via vimeo.com

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Sync #Google Plus to #Twitter, #Facebook & Identi.ca with Agent G

Want to sync your Google Plus updates to other social networks, without having to use a browser extension? There's a new way to do this, called "Agent G," which is actually a special Google Plus user account. Once configured, you can automatically share your Google Plus updates to the social networks of your choice, just by adding "Agent G" alongside the names of the Circles or friends you're sharing a post with on Google Plus.

via readwriteweb.com

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Cisco: 50 Billion Things on the Internet by 2020 [#Infographic]

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What G+ really about (pst!!! it's not social)

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9 Secrets To Successful #Facebook #Viral #Marketing

Nine Secrets of Viral Marketing On Facebook

1. Click rate * share rate = viral index
2. Create an instant emotional response
3. Cater to 100 percent of the population
4. Make me look sexy
5. Amplify my emotions
6. Affiliate with a brand of higher resonance
7. Give stuff away
8. Make a baby with the user
9. Follow the collective conscious

via allfacebook.com

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#Mobile #Trends - June 2011 - #Trending The Future

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Fortumo Brings Carrier Billing to #Android, Now in 61 Countries #micropayment #sdk #sms

One unique feature offered by the updated SDK from Fortumo is the addition of a "fallback" method for customers whose mobile operator does not support direct carrier billing. In these cases, Premium SMS will be used instead. And both options can be implemented with one integration.

Besides the fallback to Premium SMS, the new SDK also offers the following features:

• 1-click payments, no login or registration required
• Built-in support for consumable and non-consumable single items as well as virtual currencies
• A native Android look & feel
• "Offline" payment when a data connection is unavailable
• 61 countries, 22 languages and 42 currencies

via readwriteweb.com

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#Facebook and #LinkedIn Block #Apps TOS-Violating Browser #Extension and Apps

Late last week, a Google Chrome browser extension called Facebook Friend Exporter received a flood of new interest as Google+ users looked for a way to import their Facebook friends into Google’s social network, Circles. However, since the app collects contact information from Facebook, it violate’s the site’s terms of service, and Facebook implemented a throttling mechanism that prevents it from scraping email addresses.

LinkedIn also blocked two Facebook professional networking apps: BranchOut for trying to profit from pulling in LinkedIn profile data into an enterprise recruiting search tool,and Monster’s BeKnown for sending promotional messages through LinkedIn’s messages API. These are the latest examples of long-running issues with platform owners and developers both trying to provide the same value to users and customers.

The blocking of apps by Facebook and LinkedIn is a sign of the growing pains of social platforms that with time have built valuable collections of user data. There’s a fine balance between promoting innovation and giving away competitive advantage. Developers should expect the platforms to protect themselves, and should know that just because they aren’t shut down immediately doesn’t mean their data usage has been approved. While there are monetary and philosophical rewards for operating in the gray area, there’s also great potential for loss of development resources. Read more at www.insidefacebook.com

Related articles

• LinkedIn Cuts Off API Access To BranchOut, Monster's BeKnown And Others For TOS Violations (timothymununuzi.wordpress.com)
• Should LinkedIn Be Afraid of BranchOut and Facebook? (gigaom.com)

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#Mobile #Facebook Apps are upon us! - On The Eve Of One Facebook Event, The Spartans Prepare For Another

You’ll recall that Project Spartan is the HTML5-driven mobile application platform that Facebook has been quietly building for months with the help of a group of third-party app developers. While some of those very developers believe Facebook’s intentions here is to break up the control Apple (and Google) have over the mobile app space, Facebook started freaking out when we reported that. The spin began almost immediately. And it has continued, even with the group of third-party developers working on the project — they’re affectionately known as “Spartans”.

We previously reported that after our initial story, Facebook began reaching out to the Spartans, reminding them that the information of the project was confidential (while telling the press this stuff was really “nothing new”). Since then, Facebook has stepped up their game as well. We now hear that there’s been a lot of stern talks with the Spartans, telling them that the project is not about going after Apple. But it’s not really working. “I look at these apps and how content rich they are and how they have nothing to do with Apple and everything to do with Facebook and assume that they think we are retarded,” is how one put it.

One developer says that the quality of the apps on the platform is really surprising — in a good way, naturally. Apparently, there are going to be a ton of games that will be a part of the Spartan launch. This shouldn’t be too surprising, HTML5 gaming has been something Facebook has been pushing. And Zynga is believed to be heavily involved in the project.

So when will Spartan launch? Facebook is pushing to have everyone ready by July 15. One source expects a formal unveiling to be sometime between then and August 1.

While we’ve been hesitant to provide many screenshots of what the project looks like since it could give away sources, we have secured the one below which has been slightly altered. You’ll note that it looks like a modified version of the current Facebook mobile site. Of course, two things you won’t find on the current mobile site are right there staring you in the face: Games and Apps — with notifications too!

via techcrunch.com

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Confirmed: Google+ iOS app is awaiting approval from Apple! — 24100.NET

Today, Google’s own Erica joy has confirmed, that the iOS app has in fact been submitted to Apple for review some time ago. It is now stuck in review and waiting for approval. Erica actually posted it to the public on the Google+ network itself:

via 24100.net

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#Google’s Six-Front War - Techcrunch

The Browser Front:

The Mobile Front:

The Search Front:

The Local Front:

The Social Front:

The Enterprise Front:

It’s easy to pile on Google given their size, their wallet, and their global influence and impact. They are the goliath, and have been for many years, and are now facing many challenging tests, all at the same time. And while it’s a fun parlor game to sit around and pontificate about how Google’s reign might be over or how slow GMail loads, the reality is that no other company could compete legitimately on so many different battlefronts against so many different competitors. There’s no way Google can win each battle, and they must know that, but they will win some, and it will be fascinating to see how the company both adapts and stays the course along the way. Google is not going to go down without a fight, and it could take another decade for all of these battles to play out. The company has some of the world’s brightest engineers, a stockpile of cash, and incredible consumer Internet mind share, worldwide. Sit tight. Read more at techcrunch.com

 

Related articles

• "Google Launches New Search Features: Voice Search for Desktop, Search by Images, Instant Pages & More" and related posts (readwriteweb.com)
• 97% of Mobile Web Response Time Is On the Front-End (readwriteweb.com)

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Yankee Group: Global #mobile transactions to exceed US$1 trillion by 2015 • #NFC World

The value of global mobile transactions will grow from US$241 billion in 2011 to more than $1 trillion by 2015, a compound annual growth rate of 56%, according to Yankee Group's latest Mobile Money Forecast, part of a new Mobile Money Strategies research service.

via nearfieldcommunicationsworld.com

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#Multichannel: it’s not what it used to be… | Econsultancy #marketing

Converting a consumer from a browser to a buyer no longer happens on a single channel, it happens across a multi-channel journey. And at each step of the way during this multi-channel journey you will have to make sure that:

• You deliver what your customer is after at that stage of their user journey, whether this is  information or transactional capability.
• The touchpoint is easy to access and easy to use.
• The information you provide is accurate, consistent and relevant.
• You provide enough arguments that will make the consumer want to use your touchpoint next in their multi-channel journey (and a little incentive such as a discount may just help).

Each touchpoint can fulfil certain customer needs as part of a multi-channel customer journey and as you roll out these touchpoints you need to be clear about what its roles are.

via econsultancy.com

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‪The History of Payments - a mockumentary from Barclaycard ‬‏

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The Official Lookout Blog | How a Phone is Phished: New #Infographic #security #mobile

via blog.mylookout.com

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#Infographic: What Makes People Want to Follow a Brand? #facebook #twitter #myspace

via blog.getsatisfaction.com

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TDL-4 creates 4.5 million PC ‘indestructible’ botnet #security

New malware TDL-4 has features that may make it indestructible, enslaves over 4.5 million PCs in early 2011

According to Kaspersky Lab, a new TDSS rootkit variant called TDL-4 has infected more than 4.5 million PCs worldwide in just the first three months of 2011. The security experts say that this sneaky malware is one of the most technologically sophisticated threats to date. Because of upgrades from the previous TDL-3 incarnation, this new TDL-4 has the ability to create a botnet that is practically ‘indestructible’.

via digitaltrends.com

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#Google #Analytics & Webmaster Tools Now Track the Impact of Tweets, Likes and +1s

Social Plugin Tracking generates three reports: Social Engagement, Social Actions and Social Pages. Social Engagement tracks behavior changes (time on site, pageviews, bounce rate, etc.) for visits from social plugins. Social Actions tracks the number of social actions users take on your site, and Social Pages compares your pages on the number of social actions they are receiving.

These tools give website owners a great deal more insight into the impact of social on their websites. Tracking social just makes sense, especially as social sites drive more of the web’s traffic. We also suspect that Google also wants to encourage more sites to adopt the +1 Button. Raw data showing that +1s increase web traffic is the most convincing thing Google can provide.

via mashable.com

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Guy Kawasaki’s 5-Step Guide to Becoming an Enchanting Authority | Copyblogger

Guy’s (unofficial) 5 steps to gaining your own stamp of approval from readers and customers:

1. Validation
2. Prognostication
3. Social proof
4. Past performance
5. Personality

via copyblogger.com

Check out the details and the great quotes at the source..

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Proxama unveils #NFC Murder Mystery #game • NFC World

SUSPECT:A phone-based dossier sets the scene

NFC specialist Proxama has devised a hi-tech version of a traditional murder mystery game that is designed to show businesses how easy it is to use NFC tag reading to transfer information to mobile phone users.

via nearfieldcommunicationsworld.com

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#Google #Mobile Revenues to Hit $14B in 2015 - Mobile and Wireless - News & Reviews - eWeek.com

Google (NASDAQ:GOOG) could earn as much as $14 billion from mobile-ad sales in 2015, or nearly half the $29 billion it banked in online ads combined in 2010, according to a financial research firm.

via eweek.com

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The Seven Performance Metrics that Matter Most - eMarketer

via emarketer.com

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American retail #banking: As #internet and #mobile banking take off, the #branch is evolving - The Economist

When interest rates are low, as they are today, the appeal for banks of online deposits grows relative to those harvested in the branch, points out Aaron Fine of Oliver Wyman, a consultancy. The reason is that traditional banks hold a lot more non-interest-bearing and low-interest deposits than direct banks typically do, and the profitmaking opportunities from reinvesting these in wholesale markets shrinks dramatically as rates fall. Indeed, most retail banks will suffer more from this lost “carry” than from more-publicised regulatory curbs on overdraft and card fees. ING Direct’s all-in costs per dollar of deposits are now slightly below those of the typical large bank—though they would jump back above if interest rates rose substantially. Online banking is “an implicit bet that rates won’t rise too far,” says one banker.

Moreover, the branch’s role is evolving. Fewer customers use it for routine services, such as withdrawing or transferring funds, but many still value it for more complicated transactions (see chart). Even as BofA trims its network, it is hiring more branch specialists in mortgages, investments and small-business banking. It announced this week that it will double the number of financial advisers in its branches by the end of 2011. Many Americans who bank predominantly online or on their iPhone still consider the density of nearby branches an important factor when choosing their provider, according to surveys.

One option for the cost-conscious bank is to replace traditional branches with cheaper mini-branches, staffed by two or three employees trained to give advice and loans as well as man the counters. Huntington Bancshares is opening 100 such outlets in Giant Eagle grocery stores across Ohio. These cost 85-90% less than normal branches to build and 50% less to run, says Stephen Steinour, the bank’s boss. But Huntington is investing heavily in internet and mobile banking, too—and thus “moving towards channel agnosticism”. Read more at www.economist.com

 

Related articles

• Capital One and ING Direct seen as a good match (thebankwatch.com)
• Bank of America: From 'Hand to Hand Combat' to $8.5 Billion Capitulation (blogs.wsj.com)
• BofA Wants To Foreclose On BofA Building (huffingtonpost.com)
• Capital One looks for big bank role with deal for ING (seattletimes.nwsource.com)

Zemanta helped me add links & pictures to this email. It can do it for you too.

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The History of #Advertising on #Facebook [#INFOGRAPHIC]

via mashable.com

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Jay-Z "Decoded" Campaign Wins Integrated Grand Prix And Titanium At Cannes

New York agency Droga5 continued its hot streak at the Cannes International Festival of Creativity with big wins for its Bing/Jay-Z "Decoded" campaign in the key Titanium/Integrated Lions category. The campaign won the Integrated Grand Prix and nabbed a Titanium Lion, winning over a jury that was “looking for the bravest idea.”

Jury chair Bob Scarpelli, the chairman of DDB Worldwide, acknowledged that the definition of an integrated campaign has shifted and that today, “the best ideas are integrated into culture.” Scarpelli called the campaign, which has also picked up Grand Prix in the Outdoor and Film Craft categories, “bold, innovative, interactive, immersive. It’s creating media.” There was no Titanium Grand Prix awarded.

[Check out pictures from the "Decoded" campaign here] Read more at www.fastcompany.com

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Stuxnet: Anatomy of a Computer Virus on Vimeo

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Crazy company launch branding using #QR cut haircuts to market their product

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#Data is the new platform, and #social is the intelligence — #Tech News and Analysis

Michael was on hand to present the Accenture Technology Vision 2011, a cross-industry research project that takes stock of the evolving trends in IT and how they will impact business and society as a whole. The research team looked into 400 hypotheses based on input from scientists, architects and engineers. They found fifty that held true, which they consolidated into eight trends:

• Data takes its rightful place as a platform.
• Analytics is driving a discontinuous evolution from business intelligence.
• Cloud computing will create more value higher up the stack.
• Architecture will shift from server-centric to service-centric.
• IT security will respond rapidly, progressively—and in proportion.
• Data privacy will adopt a risk-based approach.
• Social platforms will emerge as a new source of business intelligence.
• User experience is what matters.

via gigaom.com

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10 kick-ass features in Google Analytics v5 | Internet Marketing Strategy: Conversation Marketing

Google Analytics version 5, coming soon to a browser near you, addresses some major shortcomings. Here are ten features you’ll want to check out, the moment they’re available:

1: Multi-touch attribution

This is the big one. The brass ring. The Big Woo. You can now track how different channels, like organic search and pay-per-click marketing, contribute to each conversion on your site. Until now, you could use first- or last-click attribution.

If you don’t know what this means, and the implications for marketing, read my 2-part post about attribution.

A simple example: I can do a quick Venn diagram showing how much different marketing types contribute to each other:

via conversationmarketing.com

check out the link to see the rest of the features..

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Marriott creates Facebook game for international recruitment | Springwise

At My Marriott Hotel on Facebook, gamers begin by managing a virtual hotel restaurant kitchen, including buying equipment and ingredients on a budget, hiring and training employees, and serving guests. Much like in the wildly popular Farmville game, players earn points for happy customers but lose points for poor service; they’re also rewarded when their operation turns a profit. The game can be played in English, Spanish, French, Arabic and Mandarin, and after playing in the restaurant portion of the game, users can then move on to other areas of hotel operations. The video below demonstrates the game in action:

via springwise.com

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