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Showing posts with label places. Show all posts
Showing posts with label places. Show all posts

Tuesday, May 10, 2011

Teens Find Check-ins a Turn-off

When asked why they don’t use location services, 58 per cent of respondents said they “didn’t see the point”. Despite teens being seen as careless with their online privacy, 45 per cent are avoiding location services because they consider them unsafe. 28 per cent said they didn’t believe their phones could run the software, while 16 per cent said they don’t use them as their friends don’t either.

Young people’s indifference to location services was highlighted when they were asked to score the services they are aware of out of five (‘One’ being pointless and ‘Five’ attributed to them loving it). Across all four services ,a score of three was the most frequent, indicating that they neither loved nor hated the products.

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Wednesday, April 13, 2011

2011: The Year the Check-in Died

Let's look at Foursquare and Facebook. First, there's no doubt Foursquare is throwing off some impressive numbers (e.g. the company's recent announcement of 6 million users). It typically announces total, rather than active, users and that number is roughly growing linearly at present. Total users, by definition, of course, only goes up - yet according to compete.com, Web traffic has declined for five consecutive months, amounting to a 50% reduction in traffic over that period. And while traffic isn't the best indicator of usage, Web visits should be just as likely now as five months ago, and it's certainly not a positive sign of rapid growth in usage.

More details at the source..

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