You might say that the Go Game, an iPhone game launching this week at SXSW, is the best-researched project in the history of location games. Founders Ian Fraser and Finnegan Kelly have spent the last 10 years running a hacked-together version of the game at corporate team-building events for Google, Apple, EA Games, Zynga, Facebook, Microsoft, and Intuit.
"The managers at Intuit, the guys that do TurboTax--they love it too," says Fraser. And apparently so does every other company in the Valley. In fact, the Go Game is already pulling down $3 million per annum in revenue without any apps at all.
Until this week, the game worked like this: Your business would hire Fraser and Kelly to come out to your company's home city for a party or event, where they'd build a game for anywhere from a few dozen to a few thousand employees. They spent time before game-day traversing the neighborhood you select for the game and setting up what the founders call a "textured scavenger hunt." (Depending on the complexity of the game, your company pays $50 to $100 per player.)
Monday, March 14, 2011
Apple, Google, Intel and Others Go Gaga for the Go Game | Fast Company
via fastcompany.com
