This particular practice could become even more effective with the advent of new technology. In June 2010, the United States Air Force requested bids for the development of a “Persona Management Software,” which would let an individual manage a unit of up to 10 fake identities on social media sites. These non-existent personas would have background, history and supporting details, allowing the controller to seem legitimate when “friending” targets in order to gain access to private profile information.