The World Park QR Code Campaign
The purpose of this campaign was that New York City’s Central Park wanted to engage a younger, more wired visitor, who spend less time in urban parks and more time being entertained by the Internet and their digital devices. By employing the technology that young people are the most comfortable with, their mobile devices, we used this as a key motivator to re-invent the park experience.
Through this campaign, the World Park event captured more than 1,800 visitors who used the QR code which goes to show using QR codes in some cases can truly spark interaction!
Click here to find out more about the World Park Campaign
Leo Burnett’s Hidden Sounds AR Code campaign for Zoo Records
This marketing campaign from Leo Burnett Hong Kong was designed to promote alternative music label Zoo Records in Hong Kong. By carefully placing visuals of an array of animals, comprised of download codes, people could take cell phone pictures of the animals and stream new music to their mobile devices instantly. This campaign resulted in sold out records, immeasurable street cred for Zoo Records, and the widespread dispersal of an underground sound.
See more great QR Code video examples on SocialWayne
More Great QR Code Marketing Examples
Monday, March 21, 2011
Using QR Effectively in Your Next Guerrilla Marketing Campaign | Creative Guerrilla Marketing Examples
