f-commerce comes in three basic flavours
- On Facebook (Facebook stores (f-stores))
- On-site (Integrating Facebook into e-commerce sites – social sign-on, social plugins, Open Graph)
- In-store (Integrating Facebook into the in-store experience – Facebook connected fitting rooms, Facebook Deals (check-ins)…)
Today, we’re just showcasing 1) – f-commerce in the form of f-stores on Facebook itself. These stores themselves, break into three basic types…
- Faux-Stores – You can browse, but you can’t buy – product image galleries linking to product pages on web-stores
- Fan-Stores – Fan-first/fan-only Facebook stores hosting exclusive retail events for fans (B2F (Brand to Fan)), typically selling a small range of products for a limited time (aka campaign stores/tryvertising stores/pop-up stores)
- Full-Stores – Offering the full web-store experience optimised for, and inside, Facebook
So without further ado, here’s our selection of noteworthy f-stores from big and innovative brands. Let us know what we’ve missed!
F-Commerce on Facebook (f-stores)
- What’s notable about it: Where it all began: The first transaction in Facebook at 11.50 am EST on July 8, 2009 for bouquet of flowers ‘A Slice of Life’ on the f-store of U.S. florist 1-800 flowers…
- What’s notable about it: First movie rentals (streaming) store – exclusive premium content for fans – direct from the Studio – sent Netflix shares tumbling
- What’s notable about it: The most popular f-commerce enabled page on the planet 31m+ fans
Check out the source for all the other examples..
