Whilst we wait for a new Amazon-Woot!-LivingSocial move, Facebook and Google – seeing the licence-to-print-money success of Groupon local advertising – have come out with there own Groupon-with-a-twist clones – and are beta-testing them now in a limited number of US cities.
Groupon
- 70 million members
- The Deal: 50%+ Off, Minimum Purchases Required
- Costs: 20%-50% commission
- Reasons to Choose: Market Leader, Core Business, Extensive Local Rep. Network
- Reasons to Avoid: Steep Discounts Required, Steep Commission
- Of Note: Self-serve option as well as full managed campaign
- Social: Group-Buy Mechanic, Referral Rewards, Social Network Sharing
- Go to Groupon
Facebook Deals
- 600 million members
- The Deal: No Minimum Off, No Minimum Purchases Required
- Costs: TBC (bundled with purchase of ad units?)
- Reasons to Choose: Platform Reach, Platform Integration, Deal Flexibility
- Reasons to Avoid: Lack of Experience, Unproven, Facebook ‘Hobby’ – not core business
- Of Note: Payment by Facebook Credits could reduce friction
- Social: ‘Social’ Focused Deals, Referral Rewards, Deep Integration with Facebook**
- Go to Facebook Deals
Google Offers
- 200 million members*
- The Deal: Minimum 50% off, No Minimum Purchases Required
- Costs: TBC
- Reasons to Choose: Leader in Online Ads, Integration with Search, Google checkout, Gmail and Place pages
- Reasons to Avoid: Unproven, Patchy track record in social/e-commerce
- Of Note: New twist on pitch – Get new customers who have paid upfront
- Social: None
- Go to Google Offers
* Gmail users (Google account necessary for deals)
** Facebook Deals are distributed in 8 ways on Facebook: Facebook Homepage, Facebook Deals Page, Sponsored Ad Units, Personal Messages and Wall Posts, News feed stories/updates, onsite notifications, deals tab, emails
Thursday, April 28, 2011
#Groupon vs #Facebook #Deals vs #Google #Offers | #Social #Commerce Today
