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LBi/bigmouthmedia Innovations in Retail white paper
The white paper, authored by digital experts across both LBi and its media arm bigmouthmedia, draws in knowledge of trends in digital retail, explains their impact and looks into how they can be harnessed by brands to engage and reward consumers and to develop brand and retail loyalty. Areas under the microscope include new technology in retail, mobile retailing, integrated marketing, display technologies, CRM and social customer service, affiliate marketing, multi-channel user experiences and creative social media.
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