QR codes may or may not be here to stay but there is no doubt that they are starting to pop up more and more in marketing campaigns and as a functional link between the online and offline worlds. It’s surprising how quick QR codes have been embraced and even though you need a smart phone to read them there is evidence that the consumer is getting more familiar with them and embracing the technology. With brands and businesses seeking to engage with consumers who are walking around with smartphones making purchasing decisions I wanted to pick some of the best uses of QR codes in marketing campaigns. Lauren wrote about QR codes in general a while back but here is my list of 7 superbly innovative QR code campaigns…
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