File under: "What took so long?" YouTube and commerce are intersecting in a novel way with the recent launch, at the end of September, of French Connection's "YouTique." The FCUK YouTube channel, now designed as "YouTube Boutique," makes clever use of YouTube's pop-up buttons by letting viewers buy items with just a few clicks.
Ones and zeroes gush like Grade A Crude not just from our electronics, but out of our ears and pores and split ends. Yet the more information there is, the less informed we seem to feel.We race to keep up with the news, the news about the news, the feeds, the tweets, the posts, the inbox. But instead of feeling masterful, all-knowing, there's a dream-like fear that however fast we run, we're going to miss that surely-you-knew bullet train, only to be left babbling incoherently on a suddenly-deserted platform.
Information is now the most abundant commodity on earth. These are strange times -- not just for us citizens, but for all the corporate citizens that employ us, feed us, and work the engine that makes the world go round. So here are seven home truths to help keep things in perspective.
- People Crave Certainty
- Branded Content Is a Dangerous Road - Drive Responsibly
- Bet on Humans over Technology
- If You Have Nothing to Say, Don't. No, Really
- Privacy Is Becoming Pivotal - Take a Stand
- Information Works for You, Not the Other Way Round
- Empower Your Intrapreneurs
Apologize
Defer to others
Avoid shortcuts
Tell the truth
Offer kindness
Seek alliances
Volunteer to take the short straw
Choose the long-term, sacrificing the short
Demonstrate respect to all, not just the obviously strong
Share credit and be public in your gratitude
Risking the appearance of weakness takes strength. And the market knows it.
0: Ulusal utanç kaynağıdır.
1: Bilgi alma hakkımın ihlalidir.
2: Deve kuşunun kafasını kuma gömmesidir.
3: Kanun yapıcıların teknolojiye ve sağlayabileceği faydalara ne kadar yabancı olduğunun kanıtıdır.
4: Türkiye'de hiç bir Web 2.0 projesinin başarılı olamayacağının göstergesidir.
5: Türkiye'deki medya kuruluşlarının göbek atarak seyrettiği durumdur.
6: Hiç bir kurumsal şirketin kalkıp da "höt" dememesinin beli çileden çıkartmasıdır.
HEPSİNDEN ÖNEMLİSİ:
Önümüzdeki yıllarda devreye alınacak:
- e-postaları kanun dışı okumak
- alternatif DNS'lere erişimi kapamak
- politik görüş belirten blogları engellemek
- yasak siteleri kullanan veya politik görüş belirten bloggerları hapse atmak
eylemlerinin ilk adımlarıdır..
10 sene sonra: "bu olaylar ilk böyle böyle başlamıştı" diye hayıflanarak anlatacağımız yılları yaşıyoruz..
Uyanın! Sansüre prim veren, sansürü parti programına almayan partilere oy vermeyin!
