Tuesday, June 7, 2011
Thursday, April 7, 2011
comScore Launches Online Video Measurement Service in Turkey - comScore, Inc
Facebook Most Popular Online Video Destination in Turkey
Social networking site Facebook is not only among the leading web destinations in Turkey, but it also ranked as the most popular destination for online video with 17 million viewers in February 2011. During the month, viewers watched nearly 792 million videos on Facebook, for an average of 46.6 videos per viewer in February 2011. Google Sites ranked second, largely driven by viewers of YouTube videos, with 15.4 million unique viewers and 690 million videos watched during the month. Dailymotion.com ranked third with nearly 14.9 million unique viewers, followed by the largest Turkish platform Nokta Medya. More than 7 million Turkish internet users watched a total of 43.6 million online videos from Nokta.com.
*Rankings based on video properties; excludes video server networks. Online video includes both streaming and progressive download video.
Top 10 Turkish Online Video Properties*
by Total Unique Viewers (000)
February 2011
Total Turkey, Age 15+ – Home & Work Locations**
Source: comScore Video Metrix
Property Total Unique Viewers(000) Videos (000) Total Internet : Total Audience 20,203 2,909,891 Facebook.com 16,990 791,846 Google Sites 15,390 690,194 Dailymotion.com 14,883 167,312 Nokta.com Medya 7,088 43,595 Mynet A.S. 6,755 37,049 Vidivodo.com 4,775 17,146 Yahoo! Sites 4,165 14,416 Timsah.com 3,017 11,751 Zapkolik.com 2,925 9,129 Haber365.com 2,674 15,783
**Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs
“Online video viewing has become an essential part of the digital consumer experience in Turkey with 9 out of 10 internet users consuming video content every month,” said Mike Read, senior vice president and managing director, comScore Europe. “Despite its high user penetration, online video remains a relatively nascent industry with continued growth potential as consumers begin to shift from primarily short-form user generated content to long-form professionally-produced content.”
Young Audience Shows Highest Engagement with Online Video
In February 2011, 89 percent of the Turkish online population consumed online video and watched an average of 144 videos per person totaling 14.8 hours of viewing time during the month. Online video engagement, however, showed significant differences by age and gender. Males between the ages of 15-24 viewed 200 videos each, accounting for an average of 20.8 hours of online video viewing during the month, while females in this age group viewed just 12 hours and watched 122.5 videos on average. Online video appealed least to females over 55 years of age, who only spent 8.4 hours watching 91.1 videos per viewer during the month.
Demographic Profile of Online Video Viewers in Turkey
February 2011
Total Turkey, Age 15+ – Home & Work Locations
Source: comScore Video Metrix
Target Audience Total Internet Videos per Viewer Hours per Viewer Total Audience 144.0 14.8 All Males 164.0 17.1 All Females 114.1 11.3 Males - Age Male: 15-24 200.2 20.8 Males: 25-34 159.5 17.0 Males: 35-44 128.0 12.7 Male: 45-54 120.7 12.5 Male: 55+ 102.1 11.6 Females - Age Female: 15-24 122.5 12.0 Females: 25-34 105.1 11.0 Females: 35-44 113.9 10.9 Female: 45-54 110.1 10.3 Female: 55+ 91.1 8.4
Friday, February 18, 2011
10 things you need to know about the Fortune 100’s use of social media | Articles | Main
1. Twitter is the most popular social media platform. More Fortune 100 companies are using Twitter than any other social media platform, according to the study. Seventy-seven percent of companies have accounts, up from 65 percent last year.2. Companies are interacting more on Twitter. Last year, the Burson-Marsteller study noted that while Fortune 100 companies are using Twitter, they’re mostly broadcasting their messages. This year, the companies are engaging with stakeholders. The study found that 67 percent of Fortune 100 Twitter accounts are using the @ mention to communicate with people on the social network, and there was a substantial increase (78 percent) in the number of retweets from these accounts.
3. Fortune 100 companies have more Twitter followers. The average number of followers per account increased 241 percent.
4. More people are talking about companies on Twitter. Eight out 10 companies on the global Fortune 100 are talked about on Twitter, according to the study.
5. Facebook use increased by 13 percent. And the number of “likes” on these Facebook pages increased by 115 percent, the study said.
6. Companies are giving their stakeholders a voice on Facebook. Nearly 75 percent of Fortune 100 companies let people post comments on their Facebook walls. Among U.S. companies, 72 percent with Facebook pages responded to people on the wall.
7. The number of YouTube accounts increased. Now, 57 percent of Fortune 100 companies are using the video-sharing site, compared with 50 percent last year.8. More companies are using “all four” social media platforms. This year, 25 percent of Fortune 100 companies have Twitter, Facebook, and YouTube accounts, and maintain a blog. Last year, it was 20 percent.
9. Asian companies are helping fuel the increase in social media. The study said there was a 6 percent increase in Fortune 100 companies using at least one social media platform. Among Asian companies the increase amounted to 34 percent.
10. Companies are embracing the blog. While only 36 percent of Fortune 100 companies maintain blogs—which basically held steady from last year—those companies are increasing their use of the tool. For instance, among U.S.-based Fortune 100 companies, the average number of blogs per company increased 63 percent.
Here’s the full study.
Burson-Marsteller 2011 Global Social Media Check-upView more presentations from Burson-Marsteller.
Friday, January 7, 2011
Friday, December 17, 2010
You have to watch this: Introducing Word Lens
Reminds me of the "babel fish" from Hitchhiker's Guide to the Galaxy..
Fantastic idea.. I'm guessing this would b far more useful for non-latin character languages.
Wednesday, December 15, 2010
Friday, December 10, 2010
Thursday, December 2, 2010
Hans Rosling's 200 Countries, 200 Years, 4 Minutes - The Joy of Stats - BBC Four
More about this programme: http://www.bbc.co.uk/programmes/b00wgq0l
Hans Rosling's famous lectures combine enormous quantities of public data with a sport's commentator's style to reveal the story of the world's past, present and future development. Now he explores stats in a way he has never done before - using augmented reality animation. In this spectacular section of 'The Joy of Stats' he tells the story of the world in 200 countries over 200 years using 120,000 numbers - in just four minutes. Plotting life expectancy against income for every country since 1810, Hans shows how the world we live in is radically different from the world most of us imagine.
Tuesday, October 5, 2010
The First "YouTique"? | Fast Company
File under: "What took so long?" YouTube and commerce are intersecting in a novel way with the recent launch, at the end of September, of French Connection's "YouTique." The FCUK YouTube channel, now designed as "YouTube Boutique," makes clever use of YouTube's pop-up buttons by letting viewers buy items with just a few clicks.
