Don't take yourself too seriously. Use humor, but ensure that the humor supports your brand. Humor is very personal, and in order for most things to be funny, it will usually push the edges of NSFW (not safe for work) -- and if you don't know that acronym then you should definitely not be judging whether something is funny).
Don't do creative by committee. If you want a viral video effort to work, you must free the hands of your agency from company politics.
Be aware that it might backfire. Inform those in the company that it may generate a lot of chatter, which is not always bad.
Don't get discouraged. If one viral video fails, get up and make another one.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Thursday, August 25, 2011
Why your viral video never went viral - iMediaConnection.com
Wednesday, August 17, 2011
Turkish bank earns 500k fans by offering Facebook games #Akbank
by Jenny Ng, Posted Aug 16th 2011 7:15PM
These days, many companies are turning to Facebook games as a way of connecting with and building their audience (e.g. Channel 4's Beauty Town). But one pioneering company, a Turkish bank called Akbank, is really throwing themselves into their official Facebook page.
As of this writing, Akbank's Facebook page has 508,397 fans. The bank itself has 913 branches serving 8 million customers, and they've been managing a total of 15 social media accounts between Facebook, Twitter, and YouTube. They've also created 5 Facebook applications, some of which, are games promoting their brand.
One of these games, Kur Yönet, which translates into "Manage the Exchange Rate", allows users to build a virtual factory that involves everything from production to marketing to R&D. All banking, of course, is handled by the Akbank branch within the game.
Another game, Kırmızı'nın Peşinde or "Pursuit of the Orange", is based on Pac-Man and comes with a super dramatic game trailer. Your characters run around each level collecting personal needs (e.g. education, vacation, home renovations). Ads are shown in-between level changes.
Aside from these two, there's also been a music trivia page offering free concert tickets that was targeted at the youth, a gift cards giveaway page on applying for personal loans, and another trivia game involving current events in Turkish history that later tells players how much money they could've made if only they opened a Cumulative Mutual Fund account on a certain date. These are all a bit of a stretch, but Akbank seems completely devoted to pushing their brand, wherever, whenever, and however possible. Moreover, it appears that all their efforts have paid off.[Source: The Financial Brand]
Tags: akbank, Kur Yönet, Sosyal Medya
via blog.games.com
Monday, August 8, 2011
Why Most #Facebook #Marketing Doesn't Work
A big secret of Facebook marketing is that it is easy and cheap to drive promotions using ads targeted only at your fans that link to landing tabs that deliver the offer and encourage fans to share to their newsfeed.
A brand on Facebook should be like a casual friend or neighbor and not try to suck people into heavy levels of interaction. What do you do with a friend? Comment on their photos, like their status, vote on their outfit. These types of interactions take seconds, not minutes, and definitely not hours.
A brand on Facebook should offer their users regularly updated, simple to interact with engagement features. Each of the engagement apps should be fully branded, and run in a separate tab with traffic driven from wall posts, newsfeed and Facebook ad units to increase engagement. Start with a personality quiz. Then two weeks later put up a poll. Then try a trivia app. For special events, put up a gifting app for Valentine's Day, or for the holiday season, a holiday song card.
via readwriteweb.com
Friday, August 5, 2011
The Changing Face of Corporate Facebook Landing Pages
As businesses get more involved in using social media, they are starting to redo their landing pages, or places where you enter their ecosystems on Facebook, Twitter et al. We were reminded by this post by my colleague Paul Gillin that it could be a good time to brush up on your Facebook Markup Language and other techniques to not just pretty up the place, but provide solid information as well as calls to action for your visitors.
via readwriteweb.com
Tuesday, August 2, 2011
#Facebook Officially Launches #Ads #API, Opening Efficient Ad Management Tool Development
Facebook today announced the official launch of Ads API, which allows developers to create tools and services that programmatically create, buy, and manage Facebook ad campaigns. The Ads API had been in limited private beta since late 2009, and has been used by brands via third-party providers to run and optimize multi-million dollar ad campaigns too complex to conducted through Facebook’s self-serve ad tool.
Developers can now apply to join the program, which may lead to the rise of many new Ads API tool and service providers. The influx might create new small acquisition targets for Page management companies, or commodify ads management, with an economy tier of tools and services emerging to serve smaller advertisers. Alternatively it might lead Page management companies to build ads products and services in-house, slowing the recent wave of consolidation between the two industries.
finally..
Wednesday, July 27, 2011
To Spread Your Brand On #Facebook, Don't Target Your Fans--Target Their Friends | Fast Company
ComScore recently released a white paper based on the data that shows why brands should focus more on the friends of their fans, and engage the most hardcore users with interactions that will ripple throughout their network's newsfeed. The data was collected through a massive survey of privacy-flouting Facebookers who volunteered to have their complete Internet behavior vigorously tracked. Here's the key stat, as far as marketers are concerned: A meager 16% of company messages reach users in a given week, largely because the Facebook newsfeed usually only displays popular posts and few fans go to the brand's page on a regular basis.
The solution is to reach friends of fans through messages that are shareable, and promotions that require voting, checking in, or other interactivity. "Friends of fans represent about the most untapped potential in Facebook marketing," says ComScore VP of Marketing Solutions, Graham Mudd. For example, Starbucks's impressive 23 million fans pales in comparison to the number of friends of those same fans: 670 million. In other words, for popular brands, the friends of fans represents "a very large proportion of the Facebook universe."
ComScore's research finds a high degree of similarity between the tastes of friends. As a result, brand impressions of friends account for nearly double of what can be achieved from marketing to fans alone
via fastcompany.com
Friday, July 15, 2011
9 Secrets To Successful #Facebook #Viral #Marketing
Nine Secrets of Viral Marketing On Facebook
- Click rate * share rate = viral index
- Create an instant emotional response
- Cater to 100 percent of the population
- Make me look sexy
- Amplify my emotions
- Affiliate with a brand of higher resonance
- Give stuff away
- Make a baby with the user
- Follow the collective conscious
via allfacebook.com
Friday, July 1, 2011
#Multichannel: it’s not what it used to be… | Econsultancy #marketing
Converting a consumer from a browser to a buyer no longer happens on a single channel, it happens across a multi-channel journey. And at each step of the way during this multi-channel journey you will have to make sure that:
- You deliver what your customer is after at that stage of their user journey, whether this is information or transactional capability.
- The touchpoint is easy to access and easy to use.
- The information you provide is accurate, consistent and relevant.
- You provide enough arguments that will make the consumer want to use your touchpoint next in their multi-channel journey (and a little incentive such as a discount may just help).
Each touchpoint can fulfil certain customer needs as part of a multi-channel customer journey and as you roll out these touchpoints you need to be clear about what its roles are.
via econsultancy.com
Thursday, June 30, 2011
Wednesday, June 29, 2011
Tuesday, June 28, 2011
Jay-Z "Decoded" Campaign Wins Integrated Grand Prix And Titanium At Cannes
| New York agency Droga5 continued its hot streak at the Cannes International Festival of Creativity with big wins for its Bing/Jay-Z "Decoded" campaign in the key Titanium/Integrated Lions category. The campaign won the Integrated Grand Prix and nabbed a Titanium Lion, winning over a jury that was “looking for the bravest idea.” |
| Jury chair Bob Scarpelli, the chairman of DDB Worldwide, acknowledged that the definition of an integrated campaign has shifted and that today, “the best ideas are integrated into culture.” Scarpelli called the campaign, which has also picked up Grand Prix in the Outdoor and Film Craft categories, “bold, innovative, interactive, immersive. It’s creating media.” There was no Titanium Grand Prix awarded. |
| Read more at www.fastcompany.com |
Friday, June 24, 2011
10 kick-ass features in Google Analytics v5 | Internet Marketing Strategy: Conversation Marketing
Google Analytics version 5, coming soon to a browser near you, addresses some major shortcomings. Here are ten features you’ll want to check out, the moment they’re available:1: Multi-touch attribution
This is the big one. The brass ring. The Big Woo. You can now track how different channels, like organic search and pay-per-click marketing, contribute to each conversion on your site. Until now, you could use first- or last-click attribution.
If you don’t know what this means, and the implications for marketing, read my 2-part post about attribution.
A simple example: I can do a quick Venn diagram showing how much different marketing types contribute to each other:
check out the link to see the rest of the features..
Wednesday, June 8, 2011
Friday, June 3, 2011
#REPORT: #Facebook Ads Surge Despite Lag In ROI
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| In contrast to more expensive advertising destinations like AOL and Yahoo! where CPMs can be $15 – $25 or even higher, Facebook is reportedly hovering at somewhere between $4 and $8. |
| The last finding from this report that stood out was that newspaper advertising dollars appears to be the greatest source of Facebook’s growth. |
Related articles Zemanta helped me add links & pictures to this email. It can do it for you too.
Tuesday, May 31, 2011
How Social Shoppers Share Local Deals
In a Q1 2011 survey of its Wi-Fi Media Channel users, JiWire found that 44% made a purchase from a social shopping deal site, such as Groupon or LivingSocial, at least once a month. That includes 14% who do so at least once a week. Fewer than one-third of mobile Wi-Fi users said they never used social deals sites.
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Monday, May 23, 2011
#Foursquare and #Groupon Planning Distribution Deal – AllThingsD
The arrangement is likely to see Groupon deals targeted to Foursquare users’ check-ins. Mobile app users who tell their friends that they’re in the vicinity of a venue offering a discount are obviously prime customers.
Social distribution could help Groupon move beyond email lists to a more precise and targeted audience. And Foursquare wouldn’t mind the revenue it would get from these leads.
Wednesday, May 18, 2011
Finding Your #Mobile Niche | #UX Magazine
The mobile land rush is in full swing. Applications are being downloaded at a mind-bending speed, mobile media click-through rates are outstanding, and everyone in the space is working to create unique experiences that will drive everyday use.
But while mobile is rightly being treated as a core area of consumer engagement, too often it is being designed for as a smaller version of the desktop experience. This misses an opportunity to add real value to customers’ lives by being relevant in a mobile moment. As a guide for designers taking the mobile plunge, we have identified four ways existing brands have created powerful mobile experiences.
- Segment and Reduce Functionality
- Expand Your Product’s Use Context
- Take Advantage of The Social Nature of Mobile
- Create an End-to-End Experience for Your Customer
Check out the details at: uxmag.com
Monday, May 16, 2011
SoLoMo for Dummies [chart] | Social Commerce Today #socialmedia #lbs #location #mobile
WordSpy entry for SoLoMo
SoLoMo n. Mobile phone apps that combine social networking and location data. [Social + location (or local) + mobile.]
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