Tuesday, July 12, 2011
Tuesday, June 28, 2011
Friday, June 3, 2011
#QR Codes Going Mainstream
According to the research, almost 40 per cent of consumers are now familiar with the interactive matrix barcodes. Across all age groups 12 per cent of consumers have successfully scanned a QR code with their mobile phone and accessed the information it contained. This figure increases to 20 per cent among 18 - 24 year olds, and 15 per cent among 25 - 34 year olds.
On average, men (15 per cent) were more likely to have used a QR code than women (12 per ceng) and, of people who have interacted them, most have done so with QR codes on advertising and products (both 41 per cent).
Monday, May 9, 2011
Seven of the most innovative uses of QR codes by brands in marketing campaigns
QR codes may or may not be here to stay but there is no doubt that they are starting to pop up more and more in marketing campaigns and as a functional link between the online and offline worlds. It’s surprising how quick QR codes have been embraced and even though you need a smart phone to read them there is evidence that the consumer is getting more familiar with them and embracing the technology. With brands and businesses seeking to engage with consumers who are walking around with smartphones making purchasing decisions I wanted to pick some of the best uses of QR codes in marketing campaigns. Lauren wrote about QR codes in general a while back but here is my list of 7 superbly innovative QR code campaigns…
Monday, March 21, 2011
Using QR Effectively in Your Next Guerrilla Marketing Campaign | Creative Guerrilla Marketing Examples
The World Park QR Code Campaign
The purpose of this campaign was that New York City’s Central Park wanted to engage a younger, more wired visitor, who spend less time in urban parks and more time being entertained by the Internet and their digital devices. By employing the technology that young people are the most comfortable with, their mobile devices, we used this as a key motivator to re-invent the park experience.
Through this campaign, the World Park event captured more than 1,800 visitors who used the QR code which goes to show using QR codes in some cases can truly spark interaction!
Click here to find out more about the World Park Campaign
Leo Burnett’s Hidden Sounds AR Code campaign for Zoo Records
This marketing campaign from Leo Burnett Hong Kong was designed to promote alternative music label Zoo Records in Hong Kong. By carefully placing visuals of an array of animals, comprised of download codes, people could take cell phone pictures of the animals and stream new music to their mobile devices instantly. This campaign resulted in sold out records, immeasurable street cred for Zoo Records, and the widespread dispersal of an underground sound.
See more great QR Code video examples on SocialWayne
More Great QR Code Marketing Examples
Wednesday, February 23, 2011
4 Great #Mobile #Marketing Presentations from mobilemarketer.com
Friday, January 21, 2011
Chase Bank Uses QR Code in Homepage Banner (NetBanker)
Here's the first time I've seen a QR code used on a bank homepage. After an animation sequence (below) announcing Chase Bank's new Android mobile banking app, the final graphic displays a code that Android smartphone users can scan to download the new app. Very clever.
Chase Bank homepage (20 Jan 2011)
Landing page (link)
