Importance of Landing Pages
How important are landing pages for paid marketing? Why can’t a company simply redirect traffic to its homepage? What is the actual purpose of landing pages?
Landing pages are critical for any promotion specific marketing – but in particular for paid marketing where a measured ROI is essential to your success (and your ability to gain budgetary approval). The reason why you want to direct your paid traffic to a landing page vs. your homepage is that your homepage is often designed to be a generic entry point to your brand and business. It may contain references to many products or services – rendering the ability for a potential customer to find your intended conversion path amidst 40-70 links unlikely at best – impossible at worst. Which leads nicely into the third part of your question. The purpose of a landing page is to provide a hyper-focused experience that is designed to accomplish the singular conversion goal of your marketing campaign.
Showing posts with label landing. Show all posts
Showing posts with label landing. Show all posts
Wednesday, February 16, 2011
Landing Page Best Practices: the definitive guide #infographic - Visual Website Optimizer Blog
Read the full article at: visualwebsiteoptimizer.com
Wednesday, January 19, 2011
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