Subaru is running “Fight Mediocrity“, a tongue-in-cheek integrated advertising campaign ridiculing the beige conformity found in the car industry of today, highlighting in contrast the customizable nature of the not-so-mediocre 2011 Subaru Legacy. The campaign includes a microsite for the super bland automaker Mediocrity, promoting a new line of vanilla vehicles, customizable with medium crumb or stale biscuit (exterior), brown gravel and chimney soot (interior). The Mediocrity campaign includes a mediocrity quiz, mediocrity quiz, game, merchandise and downloads, as well as presence on Facebook, YouTube, Flickr and Twitter.
Thursday, October 21, 2010
Subaru Fight Mediocrity | The Inspiration Room
