6 steps for boosting online marketing relevance - iMediaConnection.com

First determine the relevance factors to analyze. There are six key factors of message relevance you should examine closely, and I rank them in the following order: lifecycle management, segmentation, personalization, contact management, interactivity, and testing and measurement. Analyzing your relevance across these six factors can help you distinguish areas of strength and weakness so that you can develop an action plan to improve the overall performance of your marketing campaigns. Six relevance factors are a lot to take on, so I recommend taking one at a time, starting with lifecycle management.

via imediaconnection.com

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Advertising History Is Made — Web Ads Overtook Newspaper Ads in 2010

Online advertising is up 13.9 percent year over year, according to eMarketer’s data, and it’s set to show annual double-digit growth through 2014, when the market is expected to reach a value of $40.5 billion. Projections for the newspaper industry, which are presented through the end of next year, aren’t as favorable. After hitting a total of $49.4 billion in 2005 – $47.4 billion for newspaper print ads and $2 billion for newspaper online ads – the total is forecast to fall from this year’s $25.7 billion to $24.6 billion, with only $21.4 billion coming from print ads in the newspapers.

via socialtimes.com

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Subaru Fight Mediocrity | The Inspiration Room

Subaru is running “Fight Mediocrity“, a tongue-in-cheek integrated advertising campaign ridiculing the beige conformity found in the car industry of today, highlighting in contrast the customizable nature of the not-so-mediocre 2011 Subaru Legacy. The campaign includes a microsite for the super bland automaker Mediocrity, promoting a new line of vanilla vehicles, customizable with medium crumb or stale biscuit (exterior), brown gravel and chimney soot (interior). The Mediocrity campaign includes a mediocrity quiz, mediocrity quiz, game, merchandise and downloads, as well as presence on Facebook, YouTube, Flickr and Twitter.

via theinspirationroom.com

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Online Banking Startup Think Finance Secures $90 Million Line of Credit

Think Finance is announcing that they’ve secured a $90 million credit facility from Victory Park Capital Advisors. This massive line of credit will be used to develop, expand and underwrite, Elastic, Think Finance’s web-based bank account replacement product.

Elastic is currently operational as a pilot program, providing its online bankers with an Elastic debit card, line of credit, and access to bank account statements and account history. Think Finance will enhance Elastic’s services with a savings feature, financial literacy tools and budgeting tools. The company plans to release these features and aggressively push Elastic in the first quarter of 2011.

via mashable.com

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