Here’s a useful infographic from Janice Diner, summarising the current ‘ecosphere’ f-commerce and the six ways in which vendors are selling with Facebook (see Janice’s full presentation here).
Showing posts with label fcommerce. Show all posts
Showing posts with label fcommerce. Show all posts
Tuesday, May 10, 2011
Say Hello to the F-Commerce Ecosphere [#Infographic] | Social Commerce Today
Thursday, April 28, 2011
#Groupon vs #Facebook #Deals vs #Google #Offers | #Social #Commerce Today
Whilst we wait for a new Amazon-Woot!-LivingSocial move, Facebook and Google – seeing the licence-to-print-money success of Groupon local advertising – have come out with there own Groupon-with-a-twist clones – and are beta-testing them now in a limited number of US cities.
Groupon
- 70 million members
- The Deal: 50%+ Off, Minimum Purchases Required
- Costs: 20%-50% commission
- Reasons to Choose: Market Leader, Core Business, Extensive Local Rep. Network
- Reasons to Avoid: Steep Discounts Required, Steep Commission
- Of Note: Self-serve option as well as full managed campaign
- Social: Group-Buy Mechanic, Referral Rewards, Social Network Sharing
- Go to Groupon
Facebook Deals
- 600 million members
- The Deal: No Minimum Off, No Minimum Purchases Required
- Costs: TBC (bundled with purchase of ad units?)
- Reasons to Choose: Platform Reach, Platform Integration, Deal Flexibility
- Reasons to Avoid: Lack of Experience, Unproven, Facebook ‘Hobby’ – not core business
- Of Note: Payment by Facebook Credits could reduce friction
- Social: ‘Social’ Focused Deals, Referral Rewards, Deep Integration with Facebook**
- Go to Facebook Deals
Google Offers
- 200 million members*
- The Deal: Minimum 50% off, No Minimum Purchases Required
- Costs: TBC
- Reasons to Choose: Leader in Online Ads, Integration with Search, Google checkout, Gmail and Place pages
- Reasons to Avoid: Unproven, Patchy track record in social/e-commerce
- Of Note: New twist on pitch – Get new customers who have paid upfront
- Social: None
- Go to Google Offers
* Gmail users (Google account necessary for deals)
** Facebook Deals are distributed in 8 ways on Facebook: Facebook Homepage, Facebook Deals Page, Sponsored Ad Units, Personal Messages and Wall Posts, News feed stories/updates, onsite notifications, deals tab, emails
Tuesday, April 26, 2011
A First Look at Facebook's New Deals
Tomorrow, Facebook’s new Deals feature will be launching in five cities around the U.S.; here’s a first glimpse of how those offers will look and function.
First, users who opt into Deals will get to see opportunities specific to their locations. Those offers will arrive via email or, in some cases, will appear in the user’s news feed on Facebook.
To be clear, these aren’t like the checkin-based deals for mobile users that Facebook launched for its nascent Places platform; while the initial mobile Deals product competed with Foursquare, the new product competes more with Groupon.
Each deal will have its own Facebook landing page, as shown below. Users can “Like” a deal, share it via several channels on the site, or opt to buy it right away. When purchasing the deal, users can pay with credit card or Facebook Credits.
It’s unknown whether Facebook will make more money from Credits purchases than from traditional ones. A rep said via email, “We’re not disclosing details about revenue splits, but paying with Credits will work the same way as paying with a credit card. It’s simply another way for people to pay for Deals. We think this just makes things easier for people using Facebook.”
Check out the gallery below for a walkthrough of signing up for, finding, buying and sharing the new Facebook Deals.
via mashable.com
Wednesday, April 20, 2011
Datawocky: Retail + Social + Mobile = @WalmartLabs
Quite a few of us at Kosmix have backgrounds in ecommerce, having worked at companies such as Amazon.com and eBay. As we worked on the Social Genome platform, it became apparent to us that this platform could transform ecommerce by providing an unprecedented level of understanding about customers and products, going well beyond purchase data. The Social Genome enables us to take search, personalization and recommendations to the next level.
That’s why we were so excited when Walmart invited us to share with them our vision for the future of retailing. Walmart is the world’s largest retailer, with 10.5 billion customer visits every year to their stores and 1.5 billion online – 1 in 10 customers around the world shop Walmart online, and that proportion is growing. More and more visitors to the retail stores are armed with powerful mobile phones, which they use both to discover products and to connect with their friends and with the world. It was very soon apparent that the Walmart leadership shared our vision and our enthusiasm. And so @WalmartLabs was born (official announcement here).
We are at an inflection point in the development of ecommerce. The first generation of ecommerce was about bringing the store to the web. The next generation will be about building integrated experiences that leverage the store, the web, and mobile, with social identity being the glue that binds the experience. Walmart’s enormous global reach and incredible scale of operations -- from the United States and Europe to growing markets like China and India -- is unprecedented. @WalmartLabs, which combines Walmart’s scale with Kosmix’s social genome platform, is in a unique position to invent and build this future.
Monday, April 18, 2011
The f-commerce #FAQ [#Download] All you ever wanted to know about #Facebook commerce but were afraid to ask | Social Commerce Today
Well, here it is, the downloadable f-commerce FAQ – all you wanted to know about using Facebook as a platform for facilitating and executing sales transactions.
We’ve distilled our analysis of f-commerce down into 15 key questions and answers, including 50 industry examples, proof-points, tips, and links. We hope you’ll find it useful. Let us know what you think!
Read the f-commerce FAQ here or you can download it as a PDF (click image or here).
#MUSTREAD
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