So it looks like the financial services industry has got the social commerce bug. Yesterday we covered Amex’s innovative open-graph powered Link-Like-Love rewards program that offers personalized rewards based on Facebook Likes and activity, and today ING bank (Canada) is running a group-buy deal to acquire new customers on dealoftheday.com.
Showing posts with label groupon. Show all posts
Showing posts with label groupon. Show all posts
Friday, July 22, 2011
ING Bank runs Group-Buy Deal to Acquire New Customers [Screenshots] | Social Commerce Today
Friday, June 3, 2011
A Detailed Look Into the Groupon IPO Filing
"Our business has grown rapidly as merchants and consumers have increasingly used our marketplace," Groupon wrote in the S-1. "However, this is a new market which we only created in late 2008 and which has operated at a substantial scale for only a limited period of time. Given the limited history, it is difficult to predict whether this market will continue to grow or whether it can be maintained. We expect that the market will evolve in ways which may be difficult to predict."
Other risk factors for Groupon include: failure to retain or acquire subscribers; failure to stave off net loses due to operating expenses; failure to add or maintain new merchants; failure to hold off competition and clones; failure to recover subscriber acquisition costs (marketing expenses such as the infamous Super Bowl ads); disruption of email chain or email restrictions; international growth problems.
Those are the highlights of Groupon's risks, though the S-1 does go on for about 10 more pages outlining potential harmful market conditions including government regulation of e-commerce or losing members of the managerial team.
Read more at www.readwriteweb.com
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Monday, May 23, 2011
#Foursquare and #Groupon Planning Distribution Deal – AllThingsD
The arrangement is likely to see Groupon deals targeted to Foursquare users’ check-ins. Mobile app users who tell their friends that they’re in the vicinity of a venue offering a discount are obviously prime customers.
Social distribution could help Groupon move beyond email lists to a more precise and targeted audience. And Foursquare wouldn’t mind the revenue it would get from these leads.
Monday, May 16, 2011
SoLoMo for Dummies [chart] | Social Commerce Today #socialmedia #lbs #location #mobile
WordSpy entry for SoLoMo
SoLoMo n. Mobile phone apps that combine social networking and location data. [Social + location (or local) + mobile.]
Thursday, April 28, 2011
#Groupon vs #Facebook #Deals vs #Google #Offers | #Social #Commerce Today
Whilst we wait for a new Amazon-Woot!-LivingSocial move, Facebook and Google – seeing the licence-to-print-money success of Groupon local advertising – have come out with there own Groupon-with-a-twist clones – and are beta-testing them now in a limited number of US cities.
Groupon
- 70 million members
- The Deal: 50%+ Off, Minimum Purchases Required
- Costs: 20%-50% commission
- Reasons to Choose: Market Leader, Core Business, Extensive Local Rep. Network
- Reasons to Avoid: Steep Discounts Required, Steep Commission
- Of Note: Self-serve option as well as full managed campaign
- Social: Group-Buy Mechanic, Referral Rewards, Social Network Sharing
- Go to Groupon
Facebook Deals
- 600 million members
- The Deal: No Minimum Off, No Minimum Purchases Required
- Costs: TBC (bundled with purchase of ad units?)
- Reasons to Choose: Platform Reach, Platform Integration, Deal Flexibility
- Reasons to Avoid: Lack of Experience, Unproven, Facebook ‘Hobby’ – not core business
- Of Note: Payment by Facebook Credits could reduce friction
- Social: ‘Social’ Focused Deals, Referral Rewards, Deep Integration with Facebook**
- Go to Facebook Deals
Google Offers
- 200 million members*
- The Deal: Minimum 50% off, No Minimum Purchases Required
- Costs: TBC
- Reasons to Choose: Leader in Online Ads, Integration with Search, Google checkout, Gmail and Place pages
- Reasons to Avoid: Unproven, Patchy track record in social/e-commerce
- Of Note: New twist on pitch – Get new customers who have paid upfront
- Social: None
- Go to Google Offers
* Gmail users (Google account necessary for deals)
** Facebook Deals are distributed in 8 ways on Facebook: Facebook Homepage, Facebook Deals Page, Sponsored Ad Units, Personal Messages and Wall Posts, News feed stories/updates, onsite notifications, deals tab, emails
Tuesday, April 26, 2011
A First Look at Facebook's New Deals
Tomorrow, Facebook’s new Deals feature will be launching in five cities around the U.S.; here’s a first glimpse of how those offers will look and function.
First, users who opt into Deals will get to see opportunities specific to their locations. Those offers will arrive via email or, in some cases, will appear in the user’s news feed on Facebook.
To be clear, these aren’t like the checkin-based deals for mobile users that Facebook launched for its nascent Places platform; while the initial mobile Deals product competed with Foursquare, the new product competes more with Groupon.
Each deal will have its own Facebook landing page, as shown below. Users can “Like” a deal, share it via several channels on the site, or opt to buy it right away. When purchasing the deal, users can pay with credit card or Facebook Credits.
It’s unknown whether Facebook will make more money from Credits purchases than from traditional ones. A rep said via email, “We’re not disclosing details about revenue splits, but paying with Credits will work the same way as paying with a credit card. It’s simply another way for people to pay for Deals. We think this just makes things easier for people using Facebook.”
Check out the gallery below for a walkthrough of signing up for, finding, buying and sharing the new Facebook Deals.
via mashable.com
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