ComScore recently released a white paper based on the data that shows why brands should focus more on the friends of their fans, and engage the most hardcore users with interactions that will ripple throughout their network's newsfeed. The data was collected through a massive survey of privacy-flouting Facebookers who volunteered to have their complete Internet behavior vigorously tracked. Here's the key stat, as far as marketers are concerned: A meager 16% of company messages reach users in a given week, largely because the Facebook newsfeed usually only displays popular posts and few fans go to the brand's page on a regular basis.
The solution is to reach friends of fans through messages that are shareable, and promotions that require voting, checking in, or other interactivity. "Friends of fans represent about the most untapped potential in Facebook marketing," says ComScore VP of Marketing Solutions, Graham Mudd. For example, Starbucks's impressive 23 million fans pales in comparison to the number of friends of those same fans: 670 million. In other words, for popular brands, the friends of fans represents "a very large proportion of the Facebook universe."
ComScore's research finds a high degree of similarity between the tastes of friends. As a result, brand impressions of friends account for nearly double of what can be achieved from marketing to fans alone
Wednesday, July 27, 2011
To Spread Your Brand On #Facebook, Don't Target Your Fans--Target Their Friends | Fast Company
Tuesday, July 19, 2011
Sync #Google Plus to #Twitter, #Facebook & Identi.ca with Agent G
Want to sync your Google Plus updates to other social networks, without having to use a browser extension? There's a new way to do this, called "Agent G," which is actually a special Google Plus user account. Once configured, you can automatically share your Google Plus updates to the social networks of your choice, just by adding "Agent G" alongside the names of the Circles or friends you're sharing a post with on Google Plus.
Friday, July 15, 2011
Thursday, June 30, 2011
#Google #Analytics & Webmaster Tools Now Track the Impact of Tweets, Likes and +1s
Social Plugin Tracking generates three reports: Social Engagement, Social Actions and Social Pages. Social Engagement tracks behavior changes (time on site, pageviews, bounce rate, etc.) for visits from social plugins. Social Actions tracks the number of social actions users take on your site, and Social Pages compares your pages on the number of social actions they are receiving.
These tools give website owners a great deal more insight into the impact of social on their websites. Tracking social just makes sense, especially as social sites drive more of the web’s traffic. We also suspect that Google also wants to encourage more sites to adopt the +1 Button. Raw data showing that +1s increase web traffic is the most convincing thing Google can provide.
Wednesday, June 22, 2011
Klout Comes to Facebook Fan Pages « Measuring Online Influence: The Official Klout Blog
Today, we’re proud to announce that we’re partnering with Involver to allow brands to provide customized experiences to their Facebook fans based on Klout Scores. Besides the number of fans, brands know surprisingly little about who those people are, their potential reach, and have little ability to message them individually. Now, with this partnership, brands can choose to give different offers, promotions, or messaging to fans based on their Klout. We’re excited to have Audi on board as our first partner on their Audi USA fan page.
Read the full press release below:
Klout Comes to Facebook: Brands and Agencies Can Now Engage Facebook Fans Based on Klout Scores
Involver App, built in SML™, allows brands and agencies to customize engagement, promotions, and offers to reward influential fans
SAN FRANCISCO – June 22, 2011 – Involver Inc., the web’s most trusted social marketing platform, and Klout, the standard for influence across the social web, today bring Klout to Facebook, giving brands a new way to engage with their most influential fans, and rewarding consumers based on their influence, as measured by Klout. Facebook has been largely devoid of the ability to filter how brands focus their attention. This integration marks the first time brands can engage with their fans on Facebook using the Klout scoring system.
Audi USA, the brand with the most actively engaged Facebook fans, has deployed the new Klout app to engage with its nearly 4 milion fans in a more customized and personalized way. Live now on Audi’s Facebook fan page, users will receive a customized brand experience, tailored to them based on their Klout score. On Audi’s Facebook page, fans who sign up to get their Klout Score will receive a custom digital Perk.
With this integration the Klout app is fully developed in Involver’s SML™, which means brands and agencies can incorporate a user’s Klout scores to dynamically change the content/interaction with the Involver platform applications. An agency or brand can create highly customized experiences across the spectrum of Klout scores, unlocking the ability to uniquely target connected influencers.
By partnering with Involver, Klout’s Facebook app is easily deployed to more than 400,000 brands and agencies using Involver’s platform. The Klout app is available as a free application and with progressivly more features enabled as a part of Involver’s Professional, Business, and Enterprise offerings with advanced features including deeper customization, and content control based on Klout scores.
How the Klout App Works
● A brand deploys the Klout App and configures it settings
● Once fan interacts with the application the brand is able to show different content based on users’ Klout scores. Like a “fan-gate” on steroids.
● Example: When a user above a certain threshhold interacts, they get access to special, unreleased content (a new trailer, product, coupon, etc.). That person is more likely to share it, and it’s more likely to catch on.“We identified Klout as a skilled partner to help us recognize and idenfity our Facebook fans with followings and influence,” said Doug Clark, General Manager, Social Media & Customer Engagement, Audi of America whom is currently using the application “We currently have over 3,500,000 fans on Facebook and we see this as a great tool to help manage and work more directly with our fan base.”
“Facebook represents a huge opportunity for brands to connect with their fans and deliver a unique experience,” said Joe Fernancez, founder and CEO, Klout. “The real value for brands comes in being able to personalize and customize that experience based on specific attributes of individuals. Involver helped us make Klout scores actionable for brands and agencies on the most influential social platform out there.”
“The new Klout app is particularly exciting for us because of the deep customization and personalization around fan engagement,” said Rahim Fazal, CEO and Co-Founder, Involver. “Brands like Audi have massive followings, and the logical next step is to empower those brands and their agencies to engage with their fans in specific, highly personalized ways.”
The Klout app is now available directly from Klout and Involver.
About Involver
Involver is the solution of choice for the world’s biggest brands trying to connect with customers on social networks. Over 400,000 brands and agencies — including Nike, Facebook, Cisco, and the NFL — use Involver to power their marketing efforts to a combined audience of over a billion relationships.Involver pioneered the first social app suite on Facebook and is now leading the industry with SML (Social Markup Language), allowing front-end developers to achieve pixel-perfect application development. Involver’s Audience Management Platform acts as a marketer’s system of record, bringing everything from app management and wall response/moderation to publishing updates and analytics into a single intuitive interface.
Involver is a Facebook Preferred Developer and a technology provider for Facebook’s internal marketing team, with applications like the Involver Leaderboard and Stories. Headquartered in San Francisco, CA with Offices in Austin, TX and New York, NY Involver was founded in 2007 and investors include Bessemer Ventures, Cervin Ventures and WTI. Learn more at www.involver.com.
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Tuesday, June 7, 2011
#Apple's iOS 5: all the details #iPhone
- And the first new feature: an overhaul of notifications. At last! A new Notification Center aggregates all your, well, notifications into one and is accessible by swiping down a menu from the top of the screen. Yes, just like Android. Small X buttons alongside each note allow you to dismiss it, though there's no "clear all" option for the more decisive among us. Notifications are also making their way onto the lockscreen, where swiping across a text message takes you right into it. A little something like Samsung's TouchWiz implementation.
- Twitter integration is also coming to iOS 5, with a single sign-in allowing a multitude of apps to make use of your Twitter credentials. That includes the Camera and Photos programs, finally letting you tweet images out directly from your galleries.
- Yay, there's now a camera button right on your lockscreen! The volume-up button is also doubling up as a physical shutter release key when you're in the camera app. Pinch-to-zoom is said to be available right in the app, while holding your finger down on a particular area will lock down exposure to optimize the shot for its particular lighting. Some new in-device editing options have also been added, including cropping, rotation, red-eye reduction, and a one-click enhance option.
- Headline feature: PC Free! No more cables required for syncing. Now we're talking. Setting up and activating a new iOS device can be done right on the device itself, and syncing will be wireless too -- there'll be no need to tether to a computer anymore. Over-the-air updates are also part of the new deal, and in better news still, they'll contain only the data that's changed, meaning you won't have to re-download the entire OS every time Apple opts to make a minor tweak.
- Another pretty significant novelty: iMessage. It's a messaging service exclusively for iOS users (irrespective of which device they're rocking), which comes with delivery and read receipts, an indicator for when the other party is typing, and the ability to push messages to all your devices. Kinda, sorta like BBM. You'll be able to send messages, photos, videos, and contacts. Group messaging will also be available. It works over either WiFi or 3G and looks to be making good use of Apple's new push notifications.
- Perhaps the biggest innovation of all in iOS 5, however, will be the way iCloud affects the use of your mobile device. Hit up our overview post of the company's new cloud-syncing solution to learn all about it.
Thursday, June 2, 2011
Friday, May 20, 2011
#Infographic: A Look At The Size And Shape Of The Geosocial Universe In 2011
- Mobile: 5.3 billion mobile devices are used worldwide — that’s 77 percent of the world’s population
- Smartphones: 21.8 percent of all mobile devices are smartphones. Despite what one might think, Apple does not top the list in sales—Nokia does
- Skype: Mobile usage continues to increase thanks to Skype’s wise investment in apps and its mobile platform
- Facebook: Now tops 629 million registered users with almost 250 million people accessing the site via mobile
- Twitter: Broke the 200 million registered user mark with nearly 40 percent of people tweeting via mobile
- Foursquare and Gowalla: These geosocial specialists are still growing, but growth seems to be slowing down a bit
via: Techcrunch
Tuesday, May 10, 2011
Can #Flattr Plus #Twitter Make #Micropayment a Reality?: Tech News and Analysis
The combination of the personal connection that Twitter allows and an easy system of micropayments has a lot of potential, but the odds of success are still astronomically low, if the history of micropayments is any guide. The concept behind Flattr is almost as old as the web itself: the idea that, using the power of the distributed web, an economy of “micro-payments” could be created that would make it possible for both individuals and corporations to charge tiny sums for their content. Since there aren’t any of the physical restrictions on money and transactions that occur in the real world, the theory goes, this kind of micro-economy should work quite well. The only problem is that it never has.
Wednesday, April 6, 2011
Twitter to offer brands Facebook-style pages - Marketing news - Marketing magazine
Twitter: considering Facebook-style branded pagesBranded pages, through which advertisers could deliver tailored messages, are under consideration, along with other plans to increase the long-term revenue potential of the social network, according to sources familiar with the subject.
It is understood that Twitter chief executive Dick Costolo, and Adam Bain, president of revenue, are leading the push to create fresh revenue streams.
The pages would work in a similar way to Facebook Pages, providing brands with their own space to deliver content and encourage Twitter users to follow them, claim sources.
Friday, February 18, 2011
10 things you need to know about the Fortune 100’s use of social media | Articles | Main
1. Twitter is the most popular social media platform. More Fortune 100 companies are using Twitter than any other social media platform, according to the study. Seventy-seven percent of companies have accounts, up from 65 percent last year.2. Companies are interacting more on Twitter. Last year, the Burson-Marsteller study noted that while Fortune 100 companies are using Twitter, they’re mostly broadcasting their messages. This year, the companies are engaging with stakeholders. The study found that 67 percent of Fortune 100 Twitter accounts are using the @ mention to communicate with people on the social network, and there was a substantial increase (78 percent) in the number of retweets from these accounts.
3. Fortune 100 companies have more Twitter followers. The average number of followers per account increased 241 percent.
4. More people are talking about companies on Twitter. Eight out 10 companies on the global Fortune 100 are talked about on Twitter, according to the study.
5. Facebook use increased by 13 percent. And the number of “likes” on these Facebook pages increased by 115 percent, the study said.
6. Companies are giving their stakeholders a voice on Facebook. Nearly 75 percent of Fortune 100 companies let people post comments on their Facebook walls. Among U.S. companies, 72 percent with Facebook pages responded to people on the wall.
7. The number of YouTube accounts increased. Now, 57 percent of Fortune 100 companies are using the video-sharing site, compared with 50 percent last year.8. More companies are using “all four” social media platforms. This year, 25 percent of Fortune 100 companies have Twitter, Facebook, and YouTube accounts, and maintain a blog. Last year, it was 20 percent.
9. Asian companies are helping fuel the increase in social media. The study said there was a 6 percent increase in Fortune 100 companies using at least one social media platform. Among Asian companies the increase amounted to 34 percent.
10. Companies are embracing the blog. While only 36 percent of Fortune 100 companies maintain blogs—which basically held steady from last year—those companies are increasing their use of the tool. For instance, among U.S.-based Fortune 100 companies, the average number of blogs per company increased 63 percent.
Here’s the full study.
Burson-Marsteller 2011 Global Social Media Check-upView more presentations from Burson-Marsteller.
Monday, February 14, 2011
Attentionomics Captivating Attention in the Age of Content Decay
Slide #8:
71% of Tweets get no reaction.
92% of RT are within the first hour.
85% of @replies are within the first hour.
Wednesday, February 9, 2011
Startup Launches to Link Loyalty and Social Media at Point of Sale [EXCLUSIVE]
New startup SNAP launches Wednesday to help businesses automatically connect the dots between their existing in-store loyalty programs and their customers’ social media behaviors. The SNAP service is now commercially available after having been piloted by Tasti D-Lite for more than a year.
Once deployed, SNAP’s patent-pending technology implicitly “checks in” the customer to his or her configured social networks each time a transaction occurs. The platform enables businesses to automatically reward customers with points, badges, discounts and the like for socially sharing that in-store activity back to Facebook, Twitter and Foursquare.
SNAP exists as a business layer that sits on top social channels. The system plugs into the APIs of Foursquare, Twitter and Facebook, but it has APIs of its own that not only allow for rapid store integration at the server level, but also enable SNAP to receive and track transaction data in real time.
Monday, February 7, 2011
It is the structure of social networks that shapes influence… and the structure is changing | Trends in the Living Networks
A recent great study by Yang and Leskowec at Stanford University titled Modeling Information Diffusion in Implicit Networks provides an underlying model and brings up some interesting findings
Source: Modeling Information Diffusion in Implicit NetworksFindings include that professional blogs are the most influential news media in sports and the second most influential media in politics and national news, while personal blogs are the most influential in entertainment and the second most influential in technology. In general the influence of blogs tends to decay more slowly than other media.
One of the most intersting conclusions is that the most visible agents may not be the most influential when it comes to “social ” phenomena such as hashtags.
“As the adoption of short, news-related textual phrases appears active users, each of which has relatively less influence. Moreover, we also observe that users with the most followers are not the most influential in propagating hashtags.”
Friday, January 28, 2011
How Videos Go #Viral [#INFOGRAPHIC]
Take a look at this infographic, which was created by Brian Sieber based on insights from The Jun Group, and in the comments, let us know how you generally share and find out about new and interesting videos online.
Click image to view full size.
Friday, December 31, 2010
Who Gives A Tweet: MIT Researchers Build A “Hot Or Not” For Twitter
Because everything eventually becomes an academic field (I’m still waiting for “Internet” to become a major), researchers from MIT, University of Southampton and Georgia Institute of Technology have teamed up to build Who Gives A Tweet, a Twitter app that allows users to anonymously rate their friends’ and strangers’ tweets in order gain more insight into status update perception. Kind of like Hot Or Not, but for tweets.
Thursday, December 16, 2010
Why TIME’s 2010 Person Of The Year Means Nothing In 2010 | Gizmodo Australia
How was this Zuckerberg’s year? It wasn’t. For a roundup of entities that actually made 2010 the strange contortion of good and awful it was, you can look, ironically, at TIME’s “Runners Up” list: The Tea Party. Hamid Karzai. Julian Assange. The Chilean Miners.
Well, maybe not so much the Chilean Miners.
But to think that Assange – a man whose actions in less than one year have shocked governments around the world, sent the US State Department scrambling with its face beet-red, put INTERPOL on a controversial manhunt, and triggered internationally coordinated hacker retribution – was overlooked, is asinine. Assange’s determination to make information available at any cost is unprecedented in the history of information – and 2010 was the year his cause ignited, whether you consider him villainous or virtuous.
But we don’t need TIME to tell us any of that. Hell, you don’t need me to tell you any of that. Like the cables he leaked, Assange’s story was everywhere, spread online through a diversity of mediums, un-suppressible and undeniable despite the attempts of world governments.
You blogged about it. You GChatted about it. You texted about it. You commented about it here. And, we now know, you tweeted the hell out of it.
Statistical troves like Twitter’s 2010 Year In Review show (and validate) more than TIME can ever hope to in 2010. We don’t need a magazine to tell us what we care about. We know what we care about – because we’ve make it important, not an editorial board.
Monday, October 25, 2010
EVERYBODY PANIC! -> Firesheep Lets You Hack Twitter, Facebook Accounts Easily
Developer Eric Butler has exposed the soft underbelly of the web with his new Firefox extension, Firesheep
, which will let you essentially eavesdrop on any open Wi-Fi network and capture users’ cookies.
As Butler explains in his post, “As soon as anyone on the network visits an insecure website known to Firesheep, their name and photo will be displayed” in the window. All you have to do is double click on their name and open sesame, you will be able to log into that user’s site with their credentials.
One word: wow.
It’s not hard to comprehend the far-reaching ramifications of this tool. Anytime you’re using an open Wi-Fi connection, anyone can swiftly access some of your most private, personal information and correspondence (i.e. direct messages, Facebook mail/chat)— at the click of a button. And you will have no idea.
Wednesday, September 29, 2010
Twitter Passes Myspace to Become Third Most Trafficked Social Network
In its climb up the social networking ladder, Twitter - the service that many mainstream Internet users still like to equate with inexplicably sharing what you had for lunch - has surpassed former social networking giant Myspace in unique visitors.
The Wall Street Journal reports that new data from comScore puts Twitter in the number three spot for social networks, bumping Myspace out of the top three.