Thursday, June 30, 2011
TDL-4 creates 4.5 million PC ‘indestructible’ botnet #security
New malware TDL-4 has features that may make it indestructible, enslaves over 4.5 million PCs in early 2011
According to Kaspersky Lab, a new TDSS rootkit variant called TDL-4 has infected more than 4.5 million PCs worldwide in just the first three months of 2011. The security experts say that this sneaky malware is one of the most technologically sophisticated threats to date. Because of upgrades from the previous TDL-3 incarnation, this new TDL-4 has the ability to create a botnet that is practically ‘indestructible’.
#Google #Analytics & Webmaster Tools Now Track the Impact of Tweets, Likes and +1s
Social Plugin Tracking generates three reports: Social Engagement, Social Actions and Social Pages. Social Engagement tracks behavior changes (time on site, pageviews, bounce rate, etc.) for visits from social plugins. Social Actions tracks the number of social actions users take on your site, and Social Pages compares your pages on the number of social actions they are receiving.
These tools give website owners a great deal more insight into the impact of social on their websites. Tracking social just makes sense, especially as social sites drive more of the web’s traffic. We also suspect that Google also wants to encourage more sites to adopt the +1 Button. Raw data showing that +1s increase web traffic is the most convincing thing Google can provide.
Wednesday, June 29, 2011
Guy Kawasaki’s 5-Step Guide to Becoming an Enchanting Authority | Copyblogger
Guy’s (unofficial) 5 steps to gaining your own stamp of approval from readers and customers:
- Validation
- Prognostication
- Social proof
- Past performance
- Personality
Check out the details and the great quotes at the source..
Proxama unveils #NFC Murder Mystery #game • NFC World
SUSPECT:A phone-based dossier sets the scene
NFC specialist Proxama has devised a hi-tech version of a traditional murder mystery game that is designed to show businesses how easy it is to use NFC tag reading to transfer information to mobile phone users.
#Google #Mobile Revenues to Hit $14B in 2015 - Mobile and Wireless - News & Reviews - eWeek.com
Google (NASDAQ:GOOG) could earn as much as $14 billion from mobile-ad sales in 2015, or nearly half the $29 billion it banked in online ads combined in 2010, according to a financial research firm.
