#Facebook Officially Launches #Ads #API, Opening Efficient Ad Management Tool Development

Facebook today announced the official launch of Ads API, which allows developers to create tools and services that programmatically create, buy, and manage Facebook ad campaigns. The Ads API had been in limited private beta since late 2009, and has been used by brands via third-party providers to run and optimize multi-million dollar ad campaigns too complex to conducted through Facebook’s self-serve ad tool.

Developers can now apply to join the program, which may lead to the rise of many new Ads API tool and service providers. The influx might create new small acquisition targets for Page management companies, or commodify ads management, with an economy tier of tools and services emerging to serve smaller advertisers. Alternatively it might lead Page management companies to build ads products and services in-house, slowing the recent wave of consolidation between the two industries.

via insidefacebook.com

finally..

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The History of #Advertising on #Facebook [#INFOGRAPHIC]

via mashable.com

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#REPORT: #Facebook Ads Surge Despite Lag In ROI

Brands are making a big push [on Facebook]. At an effective [cost per impression] that’s well under half as expensive of most TV or glossy magazine buys, brands are seeing that they can easily equal the reach at much more attractive frequency, so it’s becomign the awareness and interest builder of choice.

In contrast to more expensive advertising destinations like AOL and Yahoo! where CPMs can be $15 – $25 or even higher, Facebook is reportedly hovering at somewhere between $4 and $8.

The last finding from this report that stood out was that newspaper advertising dollars appears to be the greatest source of Facebook’s growth. Read more at www.allfacebook.com

Related articles

• How Brands Can Make Facebook Stores Pay Off (gigaom.com)
• IT'S OFFICIAL: Internet Advertising Is Bigger Than Newspaper Advertising (NYT) (businessinsider.com)

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Global #mobile #statistics 2011: #marketing #research, #web stats, subscribers, #ad revenue, #trends… | mobiThinking

Global mobile statistics 2011: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends…

March 2011: The essential compendium of need-to-know statistics. Beware of media hype and mobile myth – put your mobile strategy on a sound footing with the latest research from credible independent experts. Global mobile subscribers, handset sales, mobile Web usage, mobile apps, mobile ad spend, top mobile operators and mobile financial services.

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LATEST UPDATE (March, 2010): Adds: forecasts for smartphone operating share. Android booms as Nokia dumps Symbian.

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UPDATE (February, 2011): Reorganizes categories and adds: 1) mobile phone and smartphone sales figures for 2010 - Nokia still dominant in both, but other vendors are gradually eating into its lead; 2) top three mobile phone brands in US, Japan, Germany, UK, France, Spain, Italy; plus smartphone penetration 3) when profits will run out for mobile operators; 4) How mobile subscribers use their phones, plus how the mobile app didn’t kill the mobile Web; 5) payment by phone in Japan; 6) eBay’s $2 billion in m-commerce; 7) 200 million mobile users of Facebook; 8) mobile apps - downloads, average prices and failure rates.

via mobithinking.com

Check out the link for some mind blowing stats..

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#Facebook Tests Optional Broad Interest Category and Family Status #Targeting

Facebook has made several new self-serve ad targeting options available to a test group of users, including family status such as “Parents”, “Engaged (< 6 months)”, or “Newlywed (< 1 year)”, as well as “Has birthday in < 1 week”. Those in the test group have the option to target ads to broad categories of interests, such as musical genres, types of sports, activities such as photography, and professional categories such as real estate, in addition to traditional precise interest targeting.

If the tested targeting options were fully rolled out, they could give novice advertisers easier ways to target large relevant audiences, and make Facebook a more accurate advertising channel for brands and small businesses with customers in specific life phases.

via insidefacebook.com

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