AdMob is tracking 150 million unique visitors per month in 2010 compared with less than 90 million in 2009.
Inmobi’s monthly unique visitors jumped from a few million in 2009 to over 90 million in 2010. Jumptap, Millennial Media and Mojiva also all saw significant increases.
Peugeot uses location-based ads in France.Looking ahead, location-based ad networks stand to gain from the interest in mobile advertising.
The cost of location-based advertising is several times higher than typical mobile advertising. This has to do with the fact that location can make a big difference to the relevancy of the ad served. Location-based ad networks use this to offer sponsored search results, placements on maps and click-to-navigation features.
Showing posts with label targeting. Show all posts
Showing posts with label targeting. Show all posts
Friday, May 6, 2011
Opportunities in #targeting and engagement to attract new #mobile advertisers: #report - Mobile Marketer - #Advertising
Thursday, April 28, 2011
#Facebook Tests Optional Broad Interest Category and Family Status #Targeting
Facebook has made several new self-serve ad targeting options available to a test group of users, including family status such as “Parents”, “Engaged (< 6 months)”, or “Newlywed (< 1 year)”, as well as “Has birthday in < 1 week”. Those in the test group have the option to target ads to broad categories of interests, such as musical genres, types of sports, activities such as photography, and professional categories such as real estate, in addition to traditional precise interest targeting.
If the tested targeting options were fully rolled out, they could give novice advertisers easier ways to target large relevant audiences, and make Facebook a more accurate advertising channel for brands and small businesses with customers in specific life phases.
Wednesday, February 23, 2011
Benchmarking digital marketing Presentation > Smart Insights Digital Marketing
View more presentations from Dave Chaffey.Why benchmarking your online capabilities matters
I believe that external and internal benchmarking of your digital marketing capabilities is important for managers reviewing their online strategy since it answers these types of questions:
- Are we effective+efficient in our digital marketing?
- What is the “size of the prize” – are we tapping into the market effectively?
- How do we compare to direct competitors?
- How do we compare to out-of-sector competitors – we need to know this if we want to be best in breed?
- How can we see where we’re strong and weak through internal data?
So benchmarking helps highlight failings which can be worked on, but also shows how we companies can strive to be best-in-breed as they progress towards their goals.
Monday, September 27, 2010
20 Fantastic Usability & Conversion Analysis Tools | SpyreStudios
Once you’ve built or designed a website, it’s absolutely vital that you perform some degree of usability testing to ensure that it’s functioning as it should. Analyzing conversion rates (the percentage of visitors to your site who perform a desired action) is also a must.
Check out some free and paid applications at: spyrestudios.com
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