#Facebook Officially Launches #Ads #API, Opening Efficient Ad Management Tool Development

Facebook today announced the official launch of Ads API, which allows developers to create tools and services that programmatically create, buy, and manage Facebook ad campaigns. The Ads API had been in limited private beta since late 2009, and has been used by brands via third-party providers to run and optimize multi-million dollar ad campaigns too complex to conducted through Facebook’s self-serve ad tool.

Developers can now apply to join the program, which may lead to the rise of many new Ads API tool and service providers. The influx might create new small acquisition targets for Page management companies, or commodify ads management, with an economy tier of tools and services emerging to serve smaller advertisers. Alternatively it might lead Page management companies to build ads products and services in-house, slowing the recent wave of consolidation between the two industries.

via insidefacebook.com

finally..

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‪The History of Payments - a mockumentary from Barclaycard ‬‏

via youtube.com

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The History of #Advertising on #Facebook [#INFOGRAPHIC]

via mashable.com

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Facebook Sponsored Stories Are 46% More Effective Than Standard Facebook Ads

One Facebook advertising platform provider has found that Sponsored Story ad units have click-through rate that's 46% higher than standard Facebook ads, according to a post on Inside Facebook.

TBG Digital conducted a test over the course of ten days and 2 billion ad impressions, which showed that the Sponsored Story ads performed better in terms of click-through rate and cost per click.

via readwriteweb.com

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#Facebook Tests Optional Broad Interest Category and Family Status #Targeting

Facebook has made several new self-serve ad targeting options available to a test group of users, including family status such as “Parents”, “Engaged (< 6 months)”, or “Newlywed (< 1 year)”, as well as “Has birthday in < 1 week”. Those in the test group have the option to target ads to broad categories of interests, such as musical genres, types of sports, activities such as photography, and professional categories such as real estate, in addition to traditional precise interest targeting.

If the tested targeting options were fully rolled out, they could give novice advertisers easier ways to target large relevant audiences, and make Facebook a more accurate advertising channel for brands and small businesses with customers in specific life phases.

via insidefacebook.com

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