Facebook has made several new self-serve ad targeting options available to a test group of users, including family status such as “Parents”, “Engaged (< 6 months)”, or “Newlywed (< 1 year)”, as well as “Has birthday in < 1 week”. Those in the test group have the option to target ads to broad categories of interests, such as musical genres, types of sports, activities such as photography, and professional categories such as real estate, in addition to traditional precise interest targeting.
If the tested targeting options were fully rolled out, they could give novice advertisers easier ways to target large relevant audiences, and make Facebook a more accurate advertising channel for brands and small businesses with customers in specific life phases.
Thursday, April 28, 2011
#Facebook Tests Optional Broad Interest Category and Family Status #Targeting
Friday, January 21, 2011
Chase Bank Uses QR Code in Homepage Banner (NetBanker)
Here's the first time I've seen a QR code used on a bank homepage. After an animation sequence (below) announcing Chase Bank's new Android mobile banking app, the final graphic displays a code that Android smartphone users can scan to download the new app. Very clever.
Chase Bank homepage (20 Jan 2011)
Landing page (link)
Friday, December 24, 2010
Audi's interactive web experience that you cannot play... | SkiddMark
Based on the legendary Audi Ski Jump advert of 1987, repeated again with the Audi A6 in 2005, Audi’s creative agency have now reinterpreted the idea in a contemporary style on the 30th anniversary of the quattro® technology. It’s now an interactive web experience.
In doing so Audi have created the first banner in the world with motion control. Or in other words: “Vorsprung durch Technik” (Advance through Technology) has been applied to an advertising creative.
Cue more whooping and hollering, plus plenty of thigh-slapping of der lederhosen…
'Now take the laptop in your hands. To control the car intuitively just tilt the laptop carefully forwards and backwards. Tilt forwards = accelerate. Tilt backwards = brake. Give it a try.' Hmm, let's hope Audi's forthcoming driver aids receive a little more ergonomic thought before they're released...
So, off I trotted to try this out for myself only to discover a few ‘conditions of use’ that despite qualifying as a “technology aficionado, early adopter, and opinion leader”, I couldn’t, er… use.
You see, to interact with Audi’s new state-of-the-art banner ad you need to have in your possession a MacBook fitted with Apple’s Sudden Motion Sensor and installed with Firefox 3.6, if not then the ad is about as interactive as a dead fish.
