ON TOP OF THE WORLD? Gartner puts NFC payments right at the top of its hype curve, facing an uncomfortable slide into consumer and industry disillusionment. Hold on tight! Click to enlarge.
"Mobile technologies continue to be part of most of our clients' short- and long-range plans and are present on this Hype Cycle in the form of media tablets, NFC payments, QR codes and color codes, mobile application stores and location-aware applications," Fenn adds.
Showing posts with label report. Show all posts
Showing posts with label report. Show all posts
Thursday, August 11, 2011
Gartner's Hype Cycle places #NFC at 'Peak of Inflated Expectations' • NFC World
Tuesday, July 26, 2011
Internet #Strategy Briefing | Econsultancy #ux #crm #scrm #free #mobile
Downloads
Internet Strategy Briefing (1.4 MB PDF)
Econsultancy’s 46-page Internet Marketing Strategy Briefing, which is is free to download, covers some the most significant online trends and is recommended reading for anyone interested in digital marketing strategy.
The report, which includes case studies and examples of best practice, includes sections on customer centricity, channel diversification, data, social media and content strategy.
via econsultancy.com
Friday, June 3, 2011
#REPORT: #Facebook Ads Surge Despite Lag In ROI
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| In contrast to more expensive advertising destinations like AOL and Yahoo! where CPMs can be $15 – $25 or even higher, Facebook is reportedly hovering at somewhere between $4 and $8. |
| The last finding from this report that stood out was that newspaper advertising dollars appears to be the greatest source of Facebook’s growth. |
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#QR Codes Going Mainstream
According to the research, almost 40 per cent of consumers are now familiar with the interactive matrix barcodes. Across all age groups 12 per cent of consumers have successfully scanned a QR code with their mobile phone and accessed the information it contained. This figure increases to 20 per cent among 18 - 24 year olds, and 15 per cent among 25 - 34 year olds.
On average, men (15 per cent) were more likely to have used a QR code than women (12 per ceng) and, of people who have interacted them, most have done so with QR codes on advertising and products (both 41 per cent).
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Monday, May 23, 2011
#iPad users spend most time in front of TV
A new study by Nielsen reveals where people are using their iPads, and it’s even more evidence that tablets are natural “second screen” devices in front of TV.
via: lostremote
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Friday, May 6, 2011
Opportunities in #targeting and engagement to attract new #mobile advertisers: #report - Mobile Marketer - #Advertising
AdMob is tracking 150 million unique visitors per month in 2010 compared with less than 90 million in 2009.
Inmobi’s monthly unique visitors jumped from a few million in 2009 to over 90 million in 2010. Jumptap, Millennial Media and Mojiva also all saw significant increases.
Peugeot uses location-based ads in France.Looking ahead, location-based ad networks stand to gain from the interest in mobile advertising.
The cost of location-based advertising is several times higher than typical mobile advertising. This has to do with the fact that location can make a big difference to the relevancy of the ad served. Location-based ad networks use this to offer sponsored search results, placements on maps and click-to-navigation features.
Wednesday, May 4, 2011
Facebook Takes 31.2% of the U.S. Ad Display Market [REPORT]
The latest numbers are proof, if anyone needed it, that Facebook’s advertising business is off to a running start in 2011. Facebook’s dominance in the market has prompted it to raise its ad unit prices by 40% according to one report while another speculated that the company’s IPO could be in the $100 billion range next year. Facebook’s business is growing faster than previously thought.
via mashable.com
Monday, April 11, 2011
How Kids Consume Media
Some key points:
- Kids consume a heck of a lot of media--and more all the time. Basically, if kids are awake, they're consuming media. And, increasingly, they're consuming multiple forms of media at the same time.
- Kids' print media consumption is tiny and falling.
- Kids' digital media consumption is going through the roof.
No big surprise there. What is a surprise is how little parents seem to care about this. (Or, alternatively, how much parents encourage this media consumption by consuming a huge amount of media themselves.)
- In 2/3 of households, TVs are on during meals
- In 75% of households, TVs are on when no one is watching them.
- More than 70% of kids have TVs in their bedrooms
- Only 1/3 of households have media-consumption rules
No surprise, more media is consumed in households in which TVs are always on, where there are no media consumption rules, and where kids have TVs in their bedrooms.
And, no surprise, kids who consume the most media get the worst grades (but is this cause or effect?)
It's a long presentation, but it's awesome.
Flip through the presentation here >
Tuesday, March 15, 2011
80% of Children Under Age 5 Use the Internet [STATS]
Nearly 80% of children between the ages of 0 and 5 use the Internet on at least a weekly basis in the United States, according to a report released Monday from education non-profit organizations Joan Ganz Cooney Center and Sesame Workshop.
The report, which was assembled using data from seven recent studies, indicates that young children are increasingly consuming all types of digital media, in many cases consuming more than one type at once.
Television use dwarfs internet use in both the number of children who surf the web and the amount of time they spend on it. The analysis found that during the week, most children spend at least three hours a day watching television, and that television use among preschoolers is the highest it has been in the past eight years. Of the time that children spend on all types of media, television accounts for a whopping 47%.
via mashable.com
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